Parenting (Mom) Blog Income Reports

Parenting blogs (mom blogs) are especially popular with new moms or stay-at-home moms (and some stay-at-home dads as well).

The first few years of your child’s life are critical in shaping what kind of person they eventually become. Being present in their lives during this period is, therefore, a huge advantage.

A parenting blog can give you the flexibility to be with your kids while contributing financially to your family. At the same time, the blog will help you to learn skills that will make you a better parent.

While the incomes mentioned in this article are not typical or guaranteed, with consistent hard work and willingness to learn, it is possible to make a full-time income from a parenting blog.

Examples of successful mom (parenting) blogs

In this article, you will see 13 examples of mom (parenting) bloggers who are making a full-time or part-time income from blogging. The article includes short biographies of mom bloggers, earnings per month, blog traffic, monetization methods, profitability, and blog age.

The information comes from income reports from the mom bloggers. The featured income reports cover a period from 2016 to 2020.

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Quick insights from mom blogs

Here are some quick insights from the income reports:

  • Mom bloggers on this list mostly made money from display ads, affiliate marketing, and sponsorships.
  • Some of the popular mom blog niches included single mom, new mom, stay-at-home mom, Christian parenting, and home-schooling.
  • The highest-earning mom blogger on this list (Alida Quittschreiber) made $24,174 in one month.

If you are interested in starting a blog but don’t know how to start, check out the article below. It will take you step-by-step through the process of starting a blog.

Mom Blogs Income and Traffic Reports

Let us explore the mom blogs traffic and earnings reports in detail.

1. The Realistic Mama

The Realistic Mama was started by Alida Quittschreiber in February of 2014 and by the end of that year, she was making $10,072 blogging part-time. She writes about topics like organizing, meal prep, and morning routines among others.

  • Monthly income: $24,174.80 (October 2019 income report)
  • Monthly traffic: n/a
  • RPM: n/a
  • Income sources: Ad Revenue (4.2%), Affiliate Income (74.8%), Products (21%)
  • Profitability: n/a
  • Blog age at the time of the report: 5.7 years (Started in 2014)

2. Mom Beach

Mom Beach was started by Becky Beach. The blog focuses on how moms can make money online. She also shares parenting tips. Becky decided to learn how to make money online after becoming $120,000 in debt while expecting her first child. Her blog is now able to provide more than a full-time income.

  • Monthly income: $16,898.95 (August 2020 income report)
  • Monthly traffic: n/a   
  • RPM: n/a
  • Income sources: Ad Revenue (19.5%), Affiliate Income (16.5%), Sponsorship (5.9%), Products (57.8%). Others (0.3%)
  • Profitability: 90.7%
  • Blog age at the time of the report: 5.2 years (Started in 2015)

3. The Soccer Mom Blog

The Soccer Mom Blog was started by Stacy Garska Rodriguez, a mom blogger from Houston, Texas (US). The blog focuses on topics such as recipes, parenting, breastfeeding, kids’ activities, DIY, and fitness. Despite not having a mentor or any special help, she was able to make a full-time income from blogging within one year.

  • Monthly income: $11,288 (June 2016 income report)
  • Monthly traffic: 500,000 Pageviews  
  • RPM: $22.6
  • Income sources: Ad Revenue (33%), Affiliate Income (8.5%), Sponsorship (58.4%), Products (0.1%)
  • Profitability: 85.8%
  • Blog age at the time of the report: 1.4 years (Started in 2015)

4. What Mommy Does

What Mommy Does was started by Lena Gott, a CPA turned stay-at-home mom of three kids from North Carolina (US). Her blog deals with topics like family finances, meal planning, and cleaning.

  • Monthly income: $7,464 (April 2016 income report)
  • Monthly traffic: 306,685 Pageviews  
  • RPM: $24.3
  • Income sources: Ad Revenue (38%), Affiliate Income (36%), Sponsorship (14.8%), Products (11.2%)
  • Profitability: n/a
  • Blog age at the time of the report: 4.2 years (Started in 2012)

5. Swaddles n’ Bottles

Swaddles n’ Bottles is a parenting and pregnancy blog started by Caroline Simmons from Houston (US). She started her blog after the birth of her daughter as a way of staying productive as a stay-at-home mom. Her blog deals with topics like pregnancy, delivery, newborn care, and breastfeeding. Caroline was able to make a full-time income barely one year after starting her blog. According to a 2019 interview, she now regularly makes 10-12k every month.

  • Monthly income: $7,218 (September 2017 income report)
  • Monthly traffic: 234,543 Pageviews  
  • RPM: $30.8
  • Income sources: Ad Revenue (34.6%), Affiliate Income (51.6%), Products (13.8%)
  • Profitability: n/a
  • Blog age at the time of the report: 0.9 years (Started in 2016)

6. Pulling Curls

Pulling Curls was started by Hilary Erickson, a nurse with over 20 years of labor and delivery experience. Her blog deals with topics like pregnancy, parenting, and home organization. She runs her blog and podcast together with her husband.

  • Monthly income: $6,631 (May 2017 income report)
  • Monthly traffic: 170,175 Pageviews  
  • RPM: $38.9
  • Income sources: Ad Revenue (24.2%), Affiliate Income (30.5%), Sponsorship (25.7%), Products (19.6%)
  • Profitability: n/a
  • Blog age at the time of the report: 12 years (Started in 2005)

7. The Intentional Mom

The Intentional Mom was started by Jennifer Roskamp, a busy mom of 9 kids from Michigan (US). Her blog helps overworked and overwhelmed moms to create personalized solutions and systems to help cope. She shares tips and tricks on diverse topics like budgeting, scheduling, cleaning, and meal planning.

  • Monthly income: $6,121 (May 2017 income report)
  • Monthly traffic: 266,967 Pageviews  
  • RPM: $23
  • Income sources: Ad Revenue (55.4%), Affiliate Income (2.7%), Sponsorship (24.5%), Products (17.4%)
  • Profitability: 94.3%
  • Blog age at the time of the report: 2.2 years (Started in 2015)

8. Mommy To Max

Mommy To Max was started by Lotus, an attorney, and mom to two kids (Max and Alexa). She initially started the blog to help new moms find high-quality baby gear. Her blog has evolved to cover topics like parenting, nutrition, travel, and fashion. She does blogging part-time as a hobby.

  • Monthly income: $5,252 (April 2017 income report)
  • Monthly traffic: 27,649 Pageviews    
  • RPM: $190
  • Income sources: Ad Revenue (1.6%), Affiliate Income (98.4%)
  • Profitability: n/a
  • Blog age at the time of the report: 2.5 years (Started in 2014)

9. Mommy On Purpose

Mommy on Purpose was started by Carly Campbell in 2016 as a way to make an income as a stay-at-home mom. She writes about a variety of topics like pregnancy, labor, family finance, de-cluttering, and cleaning tips. Her blog helps her make a full-time income as a busy mom.

  • Monthly income: $5,152 (December 2016 income report)
  • Monthly traffic: 172,343 Pageviews  
  • RPM: $29.9
  • Income sources: Ad Revenue (66.1%), Affiliate Income (33.9%)
  • Profitability: n/a
  • Blog age at the time of the report: 0.7 years (Started in 2016)

10. Easy Baby Life

Easy Baby Life was started by Paula Dennholt in 2006 while on maternal leave with her third child. Paula aims to provide evidence-based research and information about pregnancy, childbirth, breastfeeding, and baby care. She has on her team two medical doctors who review all answers that are related to illness.  

  • Monthly income: $4,310 (April 2017 income report)
  • Monthly traffic: 524,499 Pageviews  
  • RPM: $8
  • Income sources: Ad Revenue (88.2%), Affiliate Income (11.8%)
  • Profitability: 84.3%
  • Blog age at the time of the report: 10.4 years (Started in 2006)

11. Italian Polish Momma

Italian Polish Momma was started by a busy mom of three. She started her blog after 4 years of writing for other blogs. She writes about motherhood, health, beauty, social media, working from home, and blogging. Despite blogging anonymously, she still manages to make a full-time income from her blog.

  • Monthly income: $3,998 (March 2019 income report)
  • Monthly traffic: 140,000 Pageviews  
  • RPM: $28.6
  • Income sources: Ad Revenue (79.6%), Affiliate Income (20.4%)
  • Profitability: n/a
  • Blog age at the time of the report: 2 years (Started in 2017)

12. Seaside Sundays

Seaside Sundays was started by Gemma, a Canadian travel consultant and a mother of two. Her first-hand experience with infertility and trouble getting pregnant has driven her to help other couples experiencing similar problems by sharing inspirational posts, research-based information, and resources. She does blogging part-time.

  • Monthly income: $3,800 (Average for 2018 income report)
  • Monthly traffic: n/a   
  • RPM: n/a
  • Income sources: Ad Revenue (43.8%), Affiliate Income (47.3%), Sponsorship (1.9%), Products (7%)
  • Profitability: n/a
  • Blog age at the time of the report: 2 years (Started in 2017)

13. High Five Dad

High Five Dad was started by Eric Holland to share his adventures of being a dad, budget and finance tips as well as funny dad stories. High Five Dad is one of the few parenting blogs by dads. Eric was inspired to start his blog after reading how the millennial money man (Bob Hoyt) was making over $10k blogging. Eric quit his job in August of 2019 to concentrate on blogging once his blog started bringing in a full-time income.

  • Monthly income: $3,399  (August 2019 income report)
  • Monthly traffic: n/a
  • RPM: n/a
  • Income sources: Ad Revenue (49.3%), Affiliate Income (14%), Services (36.7 %)
  • Profitability: n/a
  • Blog age at the time of the report: 2 years (Started in 2017)

Final Thoughts

As a new parent, you need to learn a lot of new skills and a blog helps you document these skills for your own benefit and that of others.

The parenting niche is great because it is advertiser friendly and you can take advantage of many ways of monetizing your site. As a result, you can make a full-time living from this niche.

If other parents are making a living from their blogs, then you too can do it.

It is easy to start a blog these days and you don’t need any technical skills. However, if you want to make money from your blog, you need to set it up the correct way.

If you want a beginner-friendly guide that will take you step-by-step through the process of starting a blog the correct way, check out my guide below.

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