Craft Blogs Income Reports

Craft and DIY blogs are a great way to make money if you have a creative or artistic interest.

Artistic interests have traditionally been difficult to monetize hence the term ‘starving artist’. However, the internet has now made it possible for any creative person to follow their passion and make money doing what they love.

The craft bloggers featured in this article were able to make a full-time income from blogging with some of the top earners making the equivalent of what a surgeon makes.

While these results are not typical, it shows what is possible if you work hard at your blog over several years.

Examples of successful crafts blogs

In this article, you will see 10 examples of crafts bloggers who are making a full-time or part-time income from blogging. The article includes short profiles of crafts bloggers, earnings per month, blog traffic, monetization methods, profitability, and blog age.

The information comes from income reports from crafts bloggers. The featured income reports cover a period from 2014 to 2020.

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Quick insights from craft blogs

Here are some quick insights from the income reports:

  • Craft bloggers on this list mostly made money from selling their products and display ads.
  • Some of the popular craft blogging niches included arts and crafts, paper crafts, DIY, and decoration.
  • The highest-earning craft blogger on this list (Gina Luker) made $25,319 in one month.

If you are interested in starting a blog but don’t know how to start, check out the article below. It will take you step-by-step through the process of starting a blog.

Crafts Blogs Income and Traffic Reports

Let us explore the craft blogs traffic and earnings reports in detail.

1. The Shabby Creek Cottage

The Shabby Creek Cottage was started by Gina Luker to share DIY, decorating, cleaning, and organizing advice. She was able to quit her day job as a journalist after one year of blogging although it took her two years of making five figures a month to feel secure earning an income from blogging. Her husband was also able to quit his job and join her in blogging.

  • Monthly income: $25,319 (November 2016 income report)
  • Monthly traffic: 500,000 Pageviews   (approximate)
  • RPM: $50.6
  • Income sources: Ad Revenue (35.5%), Affiliate Income (38.5%), Sponsorship (25.7%), Products (0.3%)
  • Profitability: 92.3%
  • Blog age at the time of the report: 5.3 years (Started in 2011)

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2. Made with a Twist and Crochetpreneur

Made with a Twist (a crocheting blog) and Crochetpreneur (an online entrepreneurship blog) were started by Pam Grice, a crocheter with over 40 years of crocheting experience. In four years, she went from making 12 dollars to over $17,000 in one month selling her crochets and crochet patterns online. Her income report covers income from her two blogs.

  • Monthly income: $17,295 (November 2019 income report)
  • Monthly traffic: Made with a Twist: 64,326 Pageviews, Crochetprenuer: 32,833 Pageviews, Total: 97,159 Pageviews       
  • RPM: $178
  • Income sources: Ad Revenue (9.9%), Affiliate Income (0.9%), Products (65.7%), Other [Craft Fairs] (23.5%)
  • Profitability: 86.3%
  • Blog age at the time of the report: Made with a Twist: 4.6 years (Started in 2015) Crochetprenuer: 2.6 years (Started in 2017)

3. Jennifer Maker

Jennifer Maker was started by Jennifer Marx from Ann Arbor (US). She shares various crafts, DIY, and Cricut projects and tutorials as well as home decorating and organizing ideas on her blog. According to a 2021 interview, she currently makes over $100,000 a month which is 7 times more than her last income report in 2017.

  • Monthly income: $15,159 (September 2017 income report)
  • Monthly traffic: 125,388 Pageviews  
  • RPM: $120.9
  • Income sources: Ad Revenue (6.2%), Affiliate Income (1.7%), Sponsorship (7.4%), Products (83.5%), Other [Membership] (1.2%)
  • Profitability: 97.5%
  • Blog age at the time of the report: 3.4 years (Started in 2014)

Check out Jennifer Maker’s interview with Nick Loper of Side Hustle Nation below

4. Crochet 265 Knit Too

Crochet 265 Knit Too is a crocheting blog that was started by Cheryl Bennett who has been crocheting since she was 7. Cheryl was able to quit her well-paying job as an accountant at the end of February 2020 (just before the pandemic) to concentrate on blogging full-time.

  • Monthly income: $14,227 (September 2020 income report)
  • Monthly traffic: n/a
  • RPM: n/a
  • Income sources: Ad Revenue (56.9%), Affiliate Income (9.9%), Products (33.2%)
  • Profitability: n/a
  • Blog age at the time of the report: 4.5 years (Started in 2016)

5. Sewrella

Sewrella is a crocheting blog started by Ashleigh Kiser on Christmas Day in 2015. Ashleigh taught herself how to crochet from YouTube as a way of feeling connected to her great grandmother who was sick in the hospital. She shares various crocheting tutorials and patterns (hats, scarves, bags, and pullovers among others).

  • Monthly income: $9,756 (February 2018 income report)
  • Monthly traffic: 547,496 Pageviews  
  • RPM: $17.8
  • Income sources: Ad Revenue (55.7%), Affiliate Income (12.9%), Sponsorship (11.3%), Products (12.8%), Other [YouTube] (7.3%)
  • Profitability: 98.2%
  • Blog age at the time of the report: 2.1 years (Started in 2015)

6. Honey Bear Lane

Honey Bear Lane is a DIY and home décor blog started by Heidi Ferguson. She covers various topics such as crafts, decoration, sewing, and quilting. Her blog was born from an Etsy shop in 2009 and it now helps support her family while providing her with a creative outlet.

  • Monthly income: $6,911 (January 2017 income report)
  • Monthly traffic: n/a
  • RPM: n/a
  • Income sources: Ad Revenue (38.5%), Affiliate Income (2.4%), Sponsorship (54.6%), Products (5.5%)
  • Profitability: n/a
  • Blog age at the time of the report: 6.5 years (Started in 2010)

7. Cut N Make Crafts and Sew Some Crafts

Sew Some Stuff and Cut N Make Crafts are sewing blogs started by Javeriya Sid. Originally from Malaysia, Javeriya grew up in Saudi Arabia. She started Sew Some Stuff in 2013 with the hope of making enough money to go to Harvard. She shares various beginner sewing tutorials, tips, projects, and patterns on the blog. The May 2020 report shares the total income from her two blogs.

  • Monthly income: $4,980 (May 2020 income report)
  • Monthly traffic: 48,000 Pageviews (Cut N Make Crafts), 47,000 Pageviews (Sew Some Stuff). Total: 95,000 Pageviews.
  • RPM: $52.4
  • Income sources: Ad Revenue (17.1%), Affiliate Income (12.1%), Products (70.8%)
  • Profitability: 88.0%
  • Blog age at the time of the report: Sew Some Stuff: 6.8 years (Started in 2013), Cut N Make Crafts: 0.3 years (Started in 2020)         

8. Burlap + Blue

Burlap + Blue is a craft, DIY, and home decor blog started by Linda Smith, a stay-at-home mom of two kids. Linda has been blogging for about a decade and she has grown a blog to a level that it can bring in a full-time income.

  • Monthly income: $4,802 (August 2018 income report)
  • Monthly traffic: n/a   
  • RPM: n/a
  • Income sources: Ad Revenue (75.5%), Affiliate Income (1.8%), Sponsorship (22.7%)
  • Profitability: 97.9%
  • Blog age at the time of the report: 7.5 years (Started in 2011)

9. Arts and Classy

Arts and Classy is a DIY and Décor blog started by Meredith Greenberg. After working in then the film/tv industry for the better part of a decade, she decided that it was not the career path she wanted. She started Arts and Classy as a creative outlet during this period.   Meredith has over 30 income reports (from 2015) on her blog.

  • Monthly income: $4,484 (November 2018 income report)
  • Monthly traffic: 26,318 Pageviews    
  • RPM: $170.4
  • Income sources: Ad Revenue (8.8%), Affiliate Income (8.5%), Sponsorship (14.2%), Products (2.8%), Services (4.5%), Other [Pinterest Syndication] (61.2%)
  • Profitability: n/a
  • Blog age at the time of the report: 5.9 years (Started in 2012)

10. I Heart Arts n Crafts

I Heart Arts n Crafts is a kids crafts blog started by Jackie Houston while she was a stay-at-home mom. The blog is mainly a crafts blog but it covers other topics such as motherhood, kids’ activities, travel, and recipes. Income from Jackie’s blog has enabled her husband to quit his job and join her in blogging.

  • Monthly income: $4,076 (December 2014 income report)
  • Monthly traffic: 492,392 Pageviews
  • RPM: 8.3
  • Income sources: Ad Revenue (54.1%), Affiliate Income (1.4%), Sponsorship (44.5%)
  • Profitability: 99.3%
  • Blog age at the time of the report: 0.8 years (Started in 2014)

Final Thoughts

Crafts and DIY blogs are great blogs to start if you have a creative hobby that you would like to monetize. These blogs can have a high return especially if you sell the creative products you make. There are lots of unexploited opportunities in this niche due to the large number of craft hobbies people can get into.

If you enjoy crafts or you have some artistic ability, consider starting a blog in this niche.

Starting a blog these days is easy because you don’t need technical skills. If you intend to make money from your blog, you need to set it up in a way that is optimized for making money.

If you are interested in starting a blog but don’t know how to start, check out the article below. It will take you step-by-step through the process of starting a blog that is optimized for making money.

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