Lifestyle Blogs Income Reports

Lifestyle blogs encompass diverse topics such as finances, fashion, home décor, beauty, skincare, and health among many others.

Although lifestyle blogs don’t target a particular niche, they can be quite profitable because you can tap into lucrative niches without being boxed into a niche.

As a lifestyle blogger, you can make good money by describing what you normally do in your life whether it is cleaning, makeup, parenting, saving, cooking, or working out.

The income earned by bloggers showcased in these reports is neither typical nor guaranteed. However, if you work hard on your blog and do things the right way, you can make a full-time income from a lifestyle blog.

Examples of successful lifestyle blogs

In this article, you will see 11 examples of lifestyle bloggers who are making a full-time or part-time income from blogging. The article includes short bios of lifestyle bloggers, earnings per month, blog traffic, monetization methods, profitability, and blog age.

The information comes from income reports from lifestyle bloggers. The featured income reports cover a period from 2016 to 2020.

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Quick insights from lifestyle blogs

Here are some quick insights from the income reports:

  • Lifestyle bloggers on this list mostly made money from display ads and affiliate marketing.
  • Some of the popular lifestyle blog niches included home décor, gardening, health, fitness, vegan/vegetarian, relationships, personal development, and fashion.
  • The highest-earning lifestyle blogger on this list (Abby Lawson) made $41,700 in one month.

If you are interested in starting a blog but don’t know how to start, check out the article below. It will take you step-by-step through the process of starting a blog.

Lifestyle Blogs Income and Traffic Reports

Let us explore the lifestyle blogs traffic and earnings reports in detail.

1. Just a Girl and Her Blog

Just a Girl and her Blog was started by Abby Lawson in 2013 as a creative outlet. She uses her blog to share organization and decorating ideas to help women create beautiful homes. She did a brief stint as a high school English teacher before starting her blog.

  • Monthly income: $41,700 (December 2016 income report)
  • Monthly traffic: 450,000 Pageviews  
  • RPM: $93
  • Income sources: Affiliate Income (66%), Products (34%)
  • Profitability: 84.8%
  • Blog age at the time of the report: 3.9 years (Started in 2013)

2. Roots and Revel

Roots and Revel was started by Kate Kordsmeier in 2015 after being diagnosed with Polycystic Ovary Syndrome (PCOS), Leaky Gut Syndrome (IBS), and hypothyroidism. She was able to heal her symptoms naturally through natural and holistic lifestyle changes. She writes about topics like non-toxic living, beauty, DIY, and motherhood.

  • Monthly income: $23,492 (March 2020 income report)
  • Monthly traffic: 139,606 Pageviews  
  • RPM: $168
  • Income sources: Ad Revenue (10.7%), Affiliate Income (73.1%), Sponsorship (16.2%)
  • Profitability: 95.0%
  • Blog age at the time of the report: 4.4 years (Started in 2015)

3. Green Thickies

Green Thickies was started by Katherine Kyle from Wales in the UK. She overcame chronic fatigue and lost weight through healthy living and a green smoothie diet. She shares various smoothie recipes on her blog.

  • Monthly income: $15,534 (January 2018 income report)
  • Monthly traffic: 231,626 Pageviews  
  • RPM: $67
  • Income sources: Ad Revenue (11%), Affiliate Income (12%), Products (72%), Network Marketing (5%)
  • Profitability: 70.4%
  • Blog age at the time of the report: 5.8 years (Started in 2012)

4. Organize Yourself Skinny

Organize Yourself Skinny was started by Tammy Overhoff from Buffalo, New York (US). Tammy has a master’s degree and she worked at a college for 14 years before quitting her job to work on her blog. Her blog deals with topics like weight loss, meal prep, and lifestyle hacks.

  • Monthly income: $13,019 (March 2016 income report)
  • Monthly traffic: 916,048 Pageviews  
  • RPM: $14
  • Income sources: Ad Revenue (43.6%), Affiliate Income (48%), Products (8.4%)
  • Profitability: 85.7%
  • Blog age at the time of the report: 3.6 years (Started in 2012)

5. By Sophia Lee

By Sophia Lee was started to share cleaning, organization, and décor advice. Sophia Lee started her blog while still a sophomore in college studying interior architecture. She was able to pay for her college using income from her blog.

  • Monthly income: $12,379 (May 2019 income report)
  • Monthly traffic: 419,000 Pageviews  
  • RPM: $29.5
  • Income sources: Ad Revenue (61%), Affiliate Income (39%)
  • Profitability: 98.9%
  • Blog age at the time of the report: 2 years (Started in 2017)

6. Fit Mommy in Heels

Fit Mommy in Heels was started by Lauren Imbriaco, a stay-at-home mom to three kids. She has been a fitness instructor since 2010 and she leverages this experience to help women get into the best shape of their lives. Her blog deals with topics like fitness, parenting, beauty, and fashion.

  • Monthly income: $11,562 (September 2019 income report)
  • Monthly traffic: n/a
  • RPM: $n/a
  • Income sources: Affiliate Income (3.8%), Sponsorship (82%), Services (14.2%)
  • Profitability: 99.3%
  • Blog age at the time of the report: 2.7 years (Started in 2016)

7. Hot Beauty Health

Hot Beauty Health was started by Diana Ajih, a lifestyle blogger from Los Angeles (US). She started her blog as a hobby after graduating from college in 2008 but she only started taking blogging seriously in 2013. She was able to make a full-time income from her blog a year later. Her blog deals with topics like wellness, Yoga, beauty, self-care, décor, and personal growth.

  • Monthly income: $9,655 (September 2018 income report)
  • Monthly traffic: 247,187 Pageviews  
  • RPM: $39
  • Income sources: Ad Revenue (33.6%), Affiliate Income (27%), Sponsorship (39.4%)
  • Profitability: n/a
  • Blog age at the time of the report: 10.4 years (Started in 2008)

8. Hooked to Books

Hooked to Books is a book blog about book reviews, reading, and writing. This blog monetizes mainly through affiliate marketing and it is proof that you can make good money in the book niche. Books are generally low ticket items with low commission rates but this blog manages to make money with modest traffic.

  • Monthly income: $5,400 (December 2018 income report)
  • Monthly traffic: 56,698 Pageviews    
  • RPM: $95
  • Income sources: Ad Revenue (14.8%), Affiliate Income (85.2%)
  • Profitability: n/a
  • Blog age at the time of the report: 7.8 years (Started in 2011)

9. Hair out of Place and Whole Lotta Yum

Hair out of Place (a lifestyle blog) and Whole Lotta Yum (a food blog) were started by Madi and her mom Jen. While Madi blogs mainly at Hair out of Place and Jen at Whole Lotta Yum, the two blogs are a family affair. The November 2018 income report shares their income from the two blogs.

  • Monthly income: $5,228 (November 2018) [ $3,214 from Hairs Out of Place and  $2,013 from Whole Lotta Yum]
  • Monthly traffic: 90,345 Pageviews (for Hair out of Place)     
  • RPM: $57.5
  • Income sources: Ad Revenue (72.5%), Affiliate Income (23.8%), Products (3.7%)
  • Profitability: 87.5%
  • Blog age at the time of the report: Hair out of place: 1.3 years (Started in 2017), Whole Lotta Yum: 0.4 years (Started in 2018)

10. The Fab 20s

The Fab 20s was started by Claudia Torres from South Florida (US). The blog deals with topics such as self-care, travel, self-improvement, make-up, and healthy living. Claudia was able to quit her job in 2019 to blog full-time and travel. The income report shares income from The Fab20s and a second un-named blog.

  • Monthly income: $5,188 (October 2019 income report)
  • Monthly traffic: 108,543 Pageviews (Fab 20s), 76,440 Pageviews (Second Blog)
  • RPM: $28
  • Income sources: Ad Revenue (50.3%), Affiliate Income (25%), Products (24.7%)
  • Profitability: 99.6%
  • Blog age at the time of the report: Fab 20’s: 0.9 years (Started in 2018), Second Blog: 0.5 years (Started in 2019)

11. Fantabulosity

Fantabulosity was started by Jessica Burgess, a stay-at-home mom to two boys. Her passion is to help women by sharing fabulous ways to tackle everyday things like cooking, mom-fashion, decorating, and organization

  • Monthly income: $4,361 (October 2016 income report)
  • Monthly traffic: 80,363 Pageviews    
  • RPM: $54.3
  • Income sources: Ad Revenue (17.8%), Affiliate Income (0.3%), Sponsorship (67%), Products (5.7%), Others (9.2%)
  • Profitability: n/a
  • Blog age at the time of the report: 3.2 years (Started in 2013)

Final Thoughts

The lifestyle niche is a great niche for beginners because it encompasses many other niches. If you are not sure what you want to blog about or you are interested in many different things, you can consider this niche.

You can make a good living writing about topics you are passionate about providing you do things the right way.

Starting a blog these days is easy even if you have never created a blog before. However, if you intend to make money online, you need to set up your blog correctly.

If you are interested in starting a blog but don’t know how to start, check out the article below. It will take you step-by-step through the process of starting a blog.

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