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12 Inspiring Travel Blogs Income and Traffic Reports

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12 Inspiring Travel Blogs Income and Traffic Reports

Travel blogging is one of the top ways you can make money online. Billions of dollars are spent each year in the travel industry and this presents an opportunity for you to get a slice of the pie.

If you enjoy traveling, you might as well get paid to do what you enjoy. You can make a full-time income or a decent side income from blogging.

Examples of successful travel blogs

In this article, you will see 12 examples of travel bloggers who are making a full-time or part-time income from blogging. The article includes short profiles of travel bloggers, earnings per month, blog traffic, monetization methods, profitability, and blog age.

The information comes from income reports from travel bloggers. The featured income reports cover a period from 2016 to 2021.

Quick insights from travel blogs

Here are some quick insights from the income reports:

  • Travel bloggers on this list mostly made money from display ads, affiliate marketing, and sponsorships.
  • Some of the popular travel blog niches included luxury family travel, solo female travel, local city travel, van life, work abroad, and ethical tourism.
  • The highest-earning travel blogger on this list (Heather Delaney Reese) made $222,857 in one month.

If you are interested in starting a blog but don’t know how to start, check out the article below. It will take you step-by-step through the process of starting a blog.

Travel Blogs Income and Traffic Reports

Let us explore the travel blogs traffic and earnings reports in detail.

1. It’s a Lovely Life

It’s a Lovely Life is a luxury family travel blog started by Heather Delaney Reese. She started the blog when she became a stay-at-home mom after the birth of her children. The blog has over the years evolved into a family affair. Thanks to the blog, the family can travel 150+ days a year while still earning a six to seven-figure income.

  • Monthly income: $222,857 (August, 2019 income report)
  • Monthly traffic: n/a
  • RPM: n/a
  • Income sources: Affiliate and Sponsorships Income (46.5%), Products (53.5%)
  • Profitability: 36.0%
  • Blog age at the time of the report: 6.6 years (Started in 2012)

2. Local Adventurer

Local Adventurer is a general travel blog that was started by Esther JuLee while still working as a wedding photographer. She was later joined by her husband Jacob Fu. They are currently based in Las Vegas (US) but they move to a new city each year and share their experiences with their audience. In 2019, they made most of their income from sponsorships.

  • Monthly income: $ 41,003 (October, 2019 income report)
  • Monthly traffic: 541,829 Pageviews
  • RPM: $76
  • Income sources: Ad Revenue (22.7%), Affiliate Income (4.9%), Sponsorships (72.4%)
  • Profitability: 78.4%
  • Blog age at the time of the report: 5.1 years (Started in 2014)

3. Adventure in You

Adventure in You was started by Tom Rogers and Anna Faustino. Before they became full-time bloggers, Anna worked as a teacher in the Philippines while Tom worked as a waiter in the UK while studying for his degree. Through their blog, they help people have the best experiences while traveling. In 2018, they made most of their money from sponsorships and affiliate marketing.

  • Monthly income: $23,120 (May, 2018 income report)
  • Monthly traffic: 498,991 Pageviews
  • RPM: $46
  • Income sources: Ad Revenue (16%), Affiliate Income (25%), Sponsorships (55%), Products (4%)
  • Profitability: 88.3%
  • Blog age at the time of the report: 3.3 years (Started in 2015)

4. Two Wandering Soles

Two Wandering Soles was started by Katie Diederichs and Ben Zweber from Minnesota (US). They started their blog in 2014 soon after they got married and quit their jobs to travel. Before becoming full-time travel bloggers, Katie taught English in Miami and Ben was an engineer. Their blog covers topics such as van life, responsible travel, and work abroad opportunities.

  • Monthly income: $16,389 (April, 2019 income report)
  • Monthly traffic: 290,098 Pageviews
  • RPM: $56
  • Income sources: Ad Revenue (34.2%), Affiliate Income (65.2%), Sponsorships (0.6 %)
  • Profitability: 95.6%
  • Blog age at the time of the report: 5.2 years (Started in 2014)

5. Discover the Burg/ Living the Dream

Discover the Burg and Living the Dream are blogs run by Jeremy Jones, a full-time travel blogger from Pittsburgh, USA. He has visited over 74 countries in 12 years. His income report covers income from both blogs although Discover the Burg contributes about 95% of this income. He made most of his income in 2021 from display ads.

  • Monthly income: $12,714 (November, 2021 income report)
  • Monthly traffic: 243,000 Pageviews (Discover the Burg), 17, 450 Pageviews (Living the Dream).
  • RPM: $48.8
  • Income sources: Ad Revenue (93.6 %), Affiliate Income (4%), Sponsorship (2.4%)
  • Profitability: 55.8%
  • Blog age at the time of the report: Discover the Burg: 6 years (Started in 2015), Living the Dream: 11 years (Started in 2010)

6. Practical Wanderlust

Practical Wanderlust was started by Lia and Jeremy Garcia, a married couple from California (US). Lia worked as a Business Systems Analyst for five years before quitting her job to travel and blog full-time. She was later joined by Jeremy who still works as a high school teacher in Oakland (teaching filmmaking and digital media art).

  • Monthly income: $10,911 (October, 2018 income report)
  • Monthly traffic: 188,118 Pageviews
  • RPM: $58
  • Income sources: Ad Revenue (41%), Affiliate Income (35.5%), Sponsorships (16.5 %), Products (2%), Services (5%)
  • Profitability: 88.5%
  • Blog age at the time of the report: 2.4 years (Started in 2016)

7. A Dangerous Business

A Dangerous Business was started by Amanda Williams while she was still working as a copy editor at a local newspaper. Initially, the blog was more of a creative outlet to beat boredom but five years later, she was able to earn a full-time income blogging.

  • Monthly income: $8,629 (April, 2021 income report)
  • Monthly traffic: 348,995 Pageviews
  • RPM: $25
  • Income sources: Ad Revenue (76.4%), Affiliate Income (24.4%)
  • Profitability: n/a
  • Blog age at the time of the report: 10.6 years (Started in 2010)

8. A Passion and a Passport

A Passion and a Passport was started by Jessica Kleiner. She has a master’s degree in speech pathology and she works in education. Her job in education enables her to juggle travel blogging with a 9-5 since she can take advantage of a 10-week summer break to travel. She has traveled to over 45 countries while still maintaining a work-life balance. She travels solo on more than half of her trips.

  • Monthly income: $6,163 (Monthly Average for 2018. Yearly Total: $73,959)
  • Monthly traffic: 168,156 Pageviews   (Average for 2018)
  • RPM: $36
  • Income sources: Ad Revenue (64.2%), Affiliate Income (28.4%), Sponsorships (7.4%)
  • Profitability: n/a
  • Blog age at the time of the report: 5.8 years (Started in 2013)

9. Desk to Dirtbag

Desk to Dirtbag was started by Ryan Shauers, a graduate in Arabic studies from the University of Washington. Before starting his blog, Ryan spent five years working in Washington DC as a legislative assistant in Congress. He lost his job when his boss retired, so he decided to travel across the US living in his truck.

  • Monthly income: $4,461 (July, 2019 income report)
  • Monthly traffic: 143,000 Pageviews
  • RPM: $31
  • Income sources: Ad Revenue (77.3%), Affiliate Income (18.2%), Products (3.5%), YouTube (1%)
  • Profitability: 73.1%
  • Blog age at the time of the report: 7.2 years (Started in 2012)

10. Going Awesome Places

Going Awesome Places was started by Will Tang, a former consultant who has traveled to over 51 countries. He started his blog in 2012 as a way of keeping in touch with his friends and family during a 3-month trip to Asia. The success of his blog enabled him to get into blogging full-time in 2017 (roughly 5 years after starting his blog).

  • Monthly income: $3,875 (August, 2016 income report)
  • Monthly traffic: 49,782 Pageviews
  • RPM: $78
  • Income sources: Ad Revenue (12.6%), Affiliate Income (6.9%), Services (73%), Sponsorships (7.3%), Products (0.2%)
  • Profitability: 90.4%
  • Blog age at the time of the report: 4.2 years (Started in 2012)

11. The Wherever Writer

The Wherever Writer was started by Laurie, who has been blogging since 2001. Although she started the Wherever Writer in 2012, she made her first $1,000 around 2017, 5 years after deciding to get serious about monetizing her blog.

  • Monthly income: $3,575 (February, 2018 income report)
  • Monthly traffic: 60,273 Pageviews
  • RPM: $59
  • Income sources: Ad Revenue (31%), Affiliate Income (66%), Products (3 %)
  • Profitability: 97.7%
  • Blog age at the time of the report: 5.6 years (Started in 2012)

12. Indian Girling

Indian Girling was started by Shruti Pangtey, a blogger from Dehradun, India. She is currently (as of 2021) a master’s student in Germany. Her blog shares her experiences traveling around Europe.

  • Monthly income: $3,323 (September, 2019 income report)
  • Monthly traffic: 21,000 Pageviews
  • RPM: $158
  • Income sources: Ad Revenue (4.5%), Affiliate Income (7.5%), Services (18%), Sponsorships (60.2%), Products (9.8%)
  • Profitability: 91.5%
  • Blog age at the time of the report: 1.2 years (Started in 2018)

According to this 2021 video on her YouTube channel, she currently makes $12,000 a month.

Final Thoughts

The travel niche has traditionally been a solid niche to get into. However, the COVID 19 pandemic exposed some weaknesses in this niche.

Although the COVID 19 pandemic hit this industry hard, there are bloggers on this list who still managed to earn decent incomes in 2020 and 2021. These travel bloggers adapted by shifting their content towards local travel and lifestyle content.

The travel niche is a popular niche with lots of growth opportunities. If you do a lot of traveling, you can start a travel blog to document your journey. You might even get sponsors who will be willing to fund your travels if your blog gets big enough.

If others are making money from travel blogging, then you can do it.

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Blogger Earnings

11 Real Lifestyle Blogs Income and Traffic Reports

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Lifestyle blogs encompass diverse topics such as finances, fashion, home décor, beauty, skincare, and health among many others.

Although lifestyle blogs don’t target a particular niche, they can be quite profitable because you can tap into lucrative niches without being boxed into a niche.

As a lifestyle blogger, you can make good money by describing what you normally do in your life whether it is cleaning, makeup, parenting, saving, cooking, or working out.

The income earned by bloggers showcased in these reports is neither typical nor guaranteed. However, if you work hard on your blog and do things the right way, you can make a full-time income from a lifestyle blog.

Examples of successful lifestyle blogs

In this article, you will see 11 examples of lifestyle bloggers who are making a full-time or part-time income from blogging. The article includes short bios of lifestyle bloggers, earnings per month, blog traffic, monetization methods, profitability, and blog age.

The information comes from income reports from lifestyle bloggers. The featured income reports cover a period from 2016 to 2020.

Quick insights from lifestyle blogs

Here are some quick insights from the income reports:

  • Lifestyle bloggers on this list mostly made money from display ads and affiliate marketing.
  • Some of the popular lifestyle blog niches included home décor, gardening, health, fitness, vegan/vegetarian, relationships, personal development, and fashion.
  • The highest-earning lifestyle blogger on this list (Abby Lawson) made $41,700 in one month.

If you are interested in starting a blog but don’t know how to start, check out the article below. It will take you step-by-step through the process of starting a blog.

Lifestyle Blogs Income and Traffic Reports

Let us explore the lifestyle blogs traffic and earnings reports in detail.

1. Just a Girl and Her Blog

Just a Girl and her Blog was started by Abby Lawson in 2013 as a creative outlet. She uses her blog to share organization and decorating ideas to help women create beautiful homes. She did a brief stint as a high school English teacher before starting her blog.

  • Monthly income: $41,700 (December 2016 income report)
  • Monthly traffic: 450,000 Pageviews
  • RPM: $93
  • Income sources: Affiliate Income (66%), Products (34%)
  • Profitability: 84.8%
  • Blog age at the time of the report: 3.9 years (Started in 2013)

2. Roots and Revel

Roots and Revel was started by Kate Kordsmeier in 2015 after being diagnosed with Polycystic Ovary Syndrome (PCOS), Leaky Gut Syndrome (IBS), and hypothyroidism. She was able to heal her symptoms naturally through natural and holistic lifestyle changes. She writes about topics like non-toxic living, beauty, DIY, and motherhood.

  • Monthly income: $23,492 (March 2020 income report)
  • Monthly traffic: 139,606 Pageviews
  • RPM: $168
  • Income sources: Ad Revenue (10.7%), Affiliate Income (73.1%), Sponsorship (16.2%)
  • Profitability: 95.0%
  • Blog age at the time of the report: 4.4 years (Started in 2015)

3. Green Thickies

Green Thickies was started by Katherine Kyle from Wales in the UK. She overcame chronic fatigue and lost weight through healthy living and a green smoothie diet. She shares various smoothie recipes on her blog.

  • Monthly income: $15,534 (January 2018 income report)
  • Monthly traffic: 231,626 Pageviews
  • RPM: $67
  • Income sources: Ad Revenue (11%), Affiliate Income (12%), Products (72%), Network Marketing (5%)
  • Profitability: 70.4%
  • Blog age at the time of the report: 5.8 years (Started in 2012)

4. Organize Yourself Skinny

Organize Yourself Skinny was started by Tammy Overhoff from Buffalo, New York (US). Tammy has a master’s degree and she worked at a college for 14 years before quitting her job to work on her blog. Her blog deals with topics like weight loss, meal prep, and lifestyle hacks.

  • Monthly income: $13,019 (March 2016 income report)
  • Monthly traffic: 916,048 Pageviews
  • RPM: $14
  • Income sources: Ad Revenue (43.6%), Affiliate Income (48%), Products (8.4%)
  • Profitability: 85.7%
  • Blog age at the time of the report: 3.6 years (Started in 2012)

5. By Sophia Lee

By Sophia Lee was started to share cleaning, organization, and décor advice. Sophia Lee started her blog while still a sophomore in college studying interior architecture. She was able to pay for her college using income from her blog.

  • Monthly income: $12,379 (May 2019 income report)
  • Monthly traffic: 419,000 Pageviews
  • RPM: $29.5
  • Income sources: Ad Revenue (61%), Affiliate Income (39%)
  • Profitability: 98.9%
  • Blog age at the time of the report: 2 years (Started in 2017)

6. Fit Mommy in Heels

Fit Mommy in Heels was started by Lauren Imbriaco, a stay-at-home mom to three kids. She has been a fitness instructor since 2010 and she leverages this experience to help women get into the best shape of their lives. Her blog deals with topics like fitness, parenting, beauty, and fashion.

  • Monthly income: $11,562 (September 2019 income report)
  • Monthly traffic: n/a
  • RPM: $n/a
  • Income sources: Affiliate Income (3.8%), Sponsorship (82%), Services (14.2%)
  • Profitability: 99.3%
  • Blog age at the time of the report: 2.7 years (Started in 2016)

7. Hot Beauty Health

Hot Beauty Health was started by Diana Ajih, a lifestyle blogger from Los Angeles (US). She started her blog as a hobby after graduating from college in 2008 but she only started taking blogging seriously in 2013. She was able to make a full-time income from her blog a year later. Her blog deals with topics like wellness, Yoga, beauty, self-care, décor, and personal growth.

  • Monthly income: $9,655 (September 2018 income report)
  • Monthly traffic: 247,187 Pageviews
  • RPM: $39
  • Income sources: Ad Revenue (33.6%), Affiliate Income (27%), Sponsorship (39.4%)
  • Profitability: n/a
  • Blog age at the time of the report: 10.4 years (Started in 2008)

8. Hooked to Books

Hooked to Books is a book blog about book reviews, reading, and writing. This blog monetizes mainly through affiliate marketing and it is proof that you can make good money in the book niche. Books are generally low ticket items with low commission rates but this blog manages to make money with modest traffic.

  • Monthly income: $5,400 (December 2018 income report)
  • Monthly traffic: 56,698 Pageviews
  • RPM: $95
  • Income sources: Ad Revenue (14.8%), Affiliate Income (85.2%)
  • Profitability: n/a
  • Blog age at the time of the report: 7.8 years (Started in 2011)

9. Hair out of Place and Whole Lotta Yum

Hair out of Place (a lifestyle blog) and Whole Lotta Yum (a food blog) were started by Madi and her mom Jen. While Madi blogs mainly at Hair out of Place and Jen at Whole Lotta Yum, the two blogs are a family affair. The November 2018 income report shares their income from the two blogs.

  • Monthly income: $5,228 (November 2018) [ $3,214 from Hairs Out of Place and  $2,013 from Whole Lotta Yum]
  • Monthly traffic: 90,345 Pageviews (for Hair out of Place)
  • RPM: $57.5
  • Income sources: Ad Revenue (72.5%), Affiliate Income (23.8%), Products (3.7%)
  • Profitability: 87.5%
  • Blog age at the time of the report: Hair out of place: 1.3 years (Started in 2017), Whole Lotta Yum: 0.4 years (Started in 2018)

10. The Fab 20s

The Fab 20s was started by Claudia Torres from South Florida (US). The blog deals with topics such as self-care, travel, self-improvement, make-up, and healthy living. Claudia was able to quit her job in 2019 to blog full-time and travel. The income report shares income from The Fab20s and a second un-named blog.

  • Monthly income: $5,188 (October 2019 income report)
  • Monthly traffic: 108,543 Pageviews (Fab 20s), 76,440 Pageviews (Second Blog)
  • RPM: $28
  • Income sources: Ad Revenue (50.3%), Affiliate Income (25%), Products (24.7%)
  • Profitability: 99.6%
  • Blog age at the time of the report: Fab 20’s: 0.9 years (Started in 2018), Second Blog: 0.5 years (Started in 2019)

11. Fantabulosity

Fantabulosity was started by Jessica Burgess, a stay-at-home mom to two boys. Her passion is to help women by sharing fabulous ways to tackle everyday things like cooking, mom-fashion, decorating, and organization

  • Monthly income: $4,361 (October 2016 income report)
  • Monthly traffic: 80,363 Pageviews
  • RPM: $54.3
  • Income sources: Ad Revenue (17.8%), Affiliate Income (0.3%), Sponsorship (67%), Products (5.7%), Others (9.2%)
  • Profitability: n/a
  • Blog age at the time of the report: 3.2 years (Started in 2013)

Final Thoughts

The lifestyle niche is a great niche for beginners because it encompasses many other niches. If you are not sure what you want to blog about or you are interested in many different things, you can consider this niche.

You can make a good living writing about topics you are passionate about providing you do things the right way.

Starting a blog these days is easy even if you have never created a blog before. However, if you intend to make money online, you need to set up your blog correctly.

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Blogger Earnings

Blogging for Personal Development: 13 Powerful Ways to Change Your Life through Blogging

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Blogging for Personal Development: 13 Powerful Ways to Change Your Life through Blogging
Sometimes you can feel disappointed in yourself for having wasted so many opportunities to achieve your full potential and make something of yourself.

Often, choices that we make in life, many of them without thinking, end up locking us into a life that we never thought we would be living. However, the great thing about life is that every new day is an opportunity to turn things around.

How do you turn your life around? First, you have to take responsibility for this transformation. You are responsible for your own personal development. No one else can do it for you. If you have tried before but have found yourself going nowhere, keep trying. It just means that you have not found the right strategy.

No one can construct for you the bridge upon which precisely you must cross the stream of life, no one but you yourself alone. – Friedrich Nietzsche

There are many strategies that you can use to transform your life but I want to discuss one strategy in particular- blogging. Blogging is a great strategy to start with because it can be used to transform multiple areas of our lives.

In this article, I will delve into how you can use blogging to:

  • Discover your true passions and find ways to make a living from them
  • Position yourself so that you can attract the kind of job you have always wanted
  • Train yourself to make good decisions
  • Develop a set of skills that will help you earn money on your own terms
  • Become more creative so that you can solve difficult problems
  • Attract friends from all over the world who share your passions and interests

If you feel like you are stuck in life and want to shake things up, give blogging a try. Starting a blog is quite straightforward.

If you are not sure how to start a blog or feel intimidated by the process, check out my beginner-friendly guide below. It will take you step-by-step through the process of starting a blog

1. Blogging Can Help You to Explore Your Passions and Interests

By the time many people are fourteen or fifteen, they have been divested of their loves, their ancient and intuitive tastes, one by one, until when they reach maturity there is no fun left, no zest, no gusto, no flavour –Ray Bradbury, Writing Quotes

If you feel disengaged in your life and you wake up feeling unmotivated to face the day, it could be because you are spending your life following things that other people are chasing and not necessarily what you truly want.

But you can turn yourself around. You can get in touch with who you really are.

How you can use blogging to explore your passions, interests, and desires

There are several ways you can use blogging to aid you in exploring your passion and interests.

#1. Use blogging to help you grow towards who you want to become

Don’t just let your business or your job make something for you; let it make something of you. – Jim Rohn, Entrepreneur Quotes

What you do every day shapes what kind of person you eventually become. When choosing your life’s work, you need to examine whether it will help you become the person you have always wanted to be.

You can use blogging as a personal journal to explore critical questions that can point you in the right direction. For example:

  • What have you always wanted to do that you have neglected?
  • What are your values?
  • What are you willing to do for money and what are you not willing to do?
  • What skills and strengths do you possess that you can use for the benefit of others?
  • Who do you want to become?

#2. Use blogging to help you choose between different interests

Trying to choose between your different interests can be confusing. To make a living doing what you love, you have to have the right balance between your passion, your skills, and your ability to be useful to others.

Blogging can help you narrow down your options in several ways

  • Gauging interest. If you spend a few months writing about a particular subject, you will quickly know whether you have sufficient interest in it.
  • Immersion. A blog forces you to immerse yourself in a niche and this can help you find out if you can compete favorably with others in your space.
  • Testing. A blog can show you whether people are interested in what you have to offer.

#3. Use blogging to help you earn a living from your passion

This is the real secret of life – to be completely engaged with what you are doing in the here and now. And instead of calling it work, realize it is play. – Alan Watts, Entrepreneur Quotes

A major reason why people don’t pursue their passions is that they don’t see how they can make a living from it. As a result, many people work in jobs they dislike because they need a stable source of income.

85% of people in the world hate their job- Gallup Poll [1]

When you spend your life building someone else’s dreams instead of your own, you can easily become frustrated and resentful. However, with a bit of creativity and a lot of effort you can make a full-time or part-time income from your passions.

2. Blogging Can Help You Earn a Living Online

Don’t let making a living prevent you from making a life. – John Wooden, Entrepreneur Quotes

Venturing out on your own and trying to make a living from your passion can be scary. However, the internet has opened up so many opportunities that were not there before. It has also reduced the risks associated with starting your own business.

There are many examples of ordinary people who have started blogs based on their interests and have succeeded in making a decent living online. If you want to know more about them, check out my list of blogger income reports.

You can also start a blog to document your personal development journey and make money from it. For example, Michelle Schroeder-Gardner started her blog (Making Sense of Cents) to document her journey in paying $38,000 in student student debt.

The blog has gone to earn her millions of dollars. In 2017, she was making $139,000 a month from her blog.

Why is blogging so great for making a living online?

Starting a traditional business comes with a lot of hurdles that make it difficult for many people to transition from employees to entrepreneurs. However, blogging has many advantages that can help make the transition easier.

#1. You can do blogging part-time

Unlike most other businesses, you don’t need to quit your job to blog. In fact, it is not advisable to quit your job before your blog is bringing in a stable income.

The fact that you can keep working even as you grow your blog provides you with a safety net should things not work out. This removes a lot of the risk associated with starting an entrepreneurial venture.

ReadShould you quit your job for full-time blogging?

#2. Blogging can give you starting capital

Blogging, if done the right way, can bring in a significant amount of money monthly (see blogger income reports). You can use this money as starting capital for a more traditional business if you wish.

For example, if you have a passion for baking, starting a baking blog will cost you less than 50-100 dollars a year, while starting a bakery can cost you over $70,000 [2]. You will need to spend on costs like licenses, furniture, equipment, staff, lease, marketing, and design/repair.

Blogging, therefore, helps you to start working on your passion much faster.

#3. You can monetize obscure hobbies and passions

With a traditional business, it can be difficult to make money from obscure interests and hobbies, especially in small towns. With blogging, you have access to a global audience so you can tap into a much larger pool of customers.

There are several examples of bloggers who have obscure and niche hobbies.

A good example is Cassidy Tuttle who makes a full-time income from her interest in succulent plants.Her blog, Succulents and Sunshine, made over $100,000 in 2016 about three years after she started it [3].

While success like Cassidy’s is not guaranteed, her story shows that blogging can turn your passion into profit if you employ the right strategy.


 

Read More: Is blogging worth it for making money online?

3. You Can Contribute to Other People’s Lives through Blogging

You can have everything in life you want if you will just help enough other people get what they want – Zig Ziglar, Entrepreneur Quotes

You probably have interests, skills, knowledge, talents, and experiences that you can use to make other people’s lives better. Someone out there is in desperate need of the kind of help only you can offer.

Sharing your gifts will not only give someone else joy but also fill you with a sense of purpose.

Why it is easier to make an impact today

In the past, it was difficult to make a meaningful contribution beyond your local town or city. The internet has now made it much easier for ordinary people to make an impact.

  • The internet has reduced the prohibitive costs or barriers of reaching the masses. Before the internet, you either had to be in the newspapers or on TV and radio to reach a significant number of people.
  • You can learn anything on the internet mostly for free. Even if you think you have nothing to offer, you can learn a useful skill online cheaply.

How can you enrich other people’s lives with your blog?

The key to success in blogging is to understand what people want and give it to them

#1. Share knowledge and expertise to help solve people’s problems

It is in our DNA to share. It is why we give advice to our friends and share information on interesting products and deals. It is why we review products on Amazon.

To solve people’s problems, you need to understand their wants and needs. This requires some detective work as well as some level of empathy.

#2. Entertain others

Do you have interesting stories, jokes, facts, or experiences that you can share with others to make their day a bit brighter?

People’s lives are full of challenges and they need a way to escape, at least for a while. You can bring a lot of joy into people’s lives by being a source of escape.

#3. Promote causes and values that may be important for the well-being of others

What would you like the world to be? If you have a vision, you can inspire others to take action to bring that vision to life.

For example, you could promote the use of green energy to combat climate change or highlight what people can do to ease poverty in their communities. Think of the values you hold dear.

#4. Comfort and encourage others by sharing your personal experience

You have probably gone through several difficult personal life experiences; bereavement, heartbreak, failure, or sickness. Through it all, you have learned valuable lessons that you can share with others who are going through the same thing.

When people go through difficult times, it is hard for them to see that light at the end of the tunnel. You can provide that light.

4. Blogging Can Help You Gain Marketable Technical Skills and Knowledge

The future belongs to those who learn more skills and combine them in creative ways. – Robert Greene, Entrepreneur Quotes

If you want to increase your income, then you need to increase your knowledge and skills.

Benefits of skills acquired through blogging

Not all skills are created equal. Some skills offer a much higher return on your investment.  Blogging can help you acquire many of these skills including writing, copywriting, SEO, graphics design, editing, web design, and email marketing.

These types of skills have many unique benefits such as:

  • They are in high demand with potential employers.
  • They are highly transferrable meaning you can work in vastly different industries.
  • They are moat-building skills. These skills create a barrier to entry because take time to master. You can cut down on your competition by getting good at them.
  • You can use these skills to employ yourself as a freelancer.
  • You can work remotely from anywhere in the world.
  • You don’t need a formal 4-year degree to acquire them. You can learn them on platforms like Skillshare where you can have access to thousands of courses for an affordable monthly subscription.

Marketable skills you get from blogging and how much they pay

You don’t have to starve or be perennially broke when there are some money-making skills you can learn. Here are some examples of lucrative skills and estimates of how much you can earn from them.

#1. Web design

With advances in tools and technology, creating a website or a blog is now a breeze.

Even if you have never created a website or blog before, if you follow the step-by-step process I show you in this article, you should be able to create a blog in 20-50 minutes.

How much can you earn from your web design skills?

  • If you were to get a web design job, you can expect to be paid anywhere between $38,000 and $76,000 a year [4].
  • If you were to offer your web design skills on Fiverr, you can charge about $200 for a 5 page WordPress website. If you get 10 orders a month, that’s $2,000.

#2. Graphics design

Some of the graphic design services you can offer include designing book covers, logos, infographics, and social media images.

These days, you don’t have to be a designer to create attractive designs. You can easily find tools that offer many attractive templates that you can edit for free. For example, you can quickly make charts, infographics, logos, or social images for free using atool like Visme.

How much can you earn from your graphic design skills?

  • If you were to get a graphic design job, you can expect to be paid anywhere between $35,000 and $66,000 a year [5].
  • If you were to design an infographic on Fiverr, you could charge about $50 per infographic. If you get 20 orders a month, that’s $1,000.

#3. Search Engine Optimization (SEO)

Some of the SEO services you can offer include: Keyword research, competitor research, link-building services, and SEO audits

All you need to get started is a good keyword tool and learn how to use it. You can use tools like Semrush . Get started with a free account and then check out their free SEO courses here.

How much can you earn from your SEO skills?

  • If you were to get a search engine optimization job, you can expect to be paid anywhere between $36,000 and $65,000 a year [6].
  • If you were to offer keyword research on Fiverr, you can charge $50 per job for 200 keywords and research 10 competitors.

5. You Can Use Blogging to Land Your Dream Job

Far and away the best prize that life offers is the chance to work hard at work worth doing. – Theodore Roosevelt , Entrepreneur Quotes

Many people are either jobless or in jobs that do not suit them. According to Payscale, 46% of American workers consider themselves underemployed [7]. As shocking as that statistic is, the situation is probably the same or even worse in other countries.

What does it mean to be underemployed?

You are underemployed if you have a job that does not make use of your education, experience, or training. You are also classified as underemployed if you are working in your field of specialty but you are only able to get part-time work despite wanting a full-time job.

How blogging can help you get your dream job

If you are locked in a job you hate or a job that does not make full use of your creativity and skills, blogging can help.

In the previous section, I talked about how blogging can help equip you with marketable skills that can make you more employable. However, blogging can also help you land your dream job in several other ways:

#1. It will help you demonstrate and expose your expertise to a wider audience

If no one knows about you, you have a slim chance of getting your dream job, especially in a competitive industry. You need to have a way to tell others about who you are, what you stand for, and what value do you bring to the table.

When you consistently write accurate, thoughtful, and well-researched original articles in your field of specialty, people will start to notice you.

They will contact you for your opinion on various issues. You will get featured in other blogs and sometimes even in the mainstream media and this will help you to raise your profile in your industry.

#2. It will help you build trust in your industry or community

When you consistently deliver great quality advice, people begin to trust you. People begin to feel like they know you personally. This has several benefits:

  • People will be more likely to act on your recommendations and advice
  • People will want to collaborate or work with you
  • People will be willing to recommend you to others

When people like and trust you, getting a job or consulting opportunities becomes much easier.

#3. It will help you build professional networks

When you build up a sizeable audience in a particular niche, you will start getting invites to conferences, seminars, and workshops. You can use these opportunities to connect with other players in your industry.

Having a blog with a sizeable audience can give you leverage in seeking collaborations with influential people in your industry because these people will want to have access to your audience.

6. You Can Use Blogging for Emotional Support

The nicest part is being able to write down all my thoughts and feelings; otherwise, I might suffocate. – Ann FrankWriter Quotes

At some point in your life, you are likely to encounter some kind of emotional trauma through a breakup, loss of a loved one, sickness, loss of a job, or bullying. If you don’t find a way to deal with this trauma, it can start to affect other parts of your life.

Writing down your thoughts and feeling can go a long way in helping you sort through all kinds of emotional trauma. Journaling has been effectively used in different types of therapy such as Cognitive Behavioral Therapy (CBT) [8].

Why is journaling so effective for emotional healing?

There are several reasons why journaling is so popular for emotional support.

  • It can serve as an emotional release, especially when you have no one to talk to. With writing, you can say things that you would be ashamed to tell anyone else.
  • It can help you think clearly about things. In the heat of the moment, it can be challenging to put things into perspective. Writing slows things down enabling you to process your emotions in a better way.
  • Journaling helps you see through your cognitive distortions and biases. A lot of mental suffering comes from poor thinking habits such as catastrophizing, mind-reading, overgeneralization, and filtering among many others.
  • You can document inspiring people who have overcome difficult situations. Such people can serve as an inspiration to you and others.

Why blogging is a great journaling tool for emotional support

Here are the most obvious reasons why using a blog as a journaling tool may be better than a traditional pen-and-paper journal.

#1. Convenience, security, and flexibility

Blogs act as electronic journals and they, therefore, inherit all the advantages of electronic journals such as:

  • You can access it anywhere and on any device. With the traditional diary, you either have to leave it at home or carry it around and risk losing it.
  • Better security. If you hide your diary under the mattress, anyone can find and read it. With a blog, you can secure it with a password so that only you can access it.
  • You don’t run out of space. With a normal diary, you are limited by the number of pages on it. If you want to write more, you have to get another journal or attach additional pages.

#2. Others can benefit from your experiences

If you decide to make your blog public, other people going through the same problems can benefit from your insight on how to handle difficult emotional problems. You can also get advice from people who have gone through a similar problem.

For example, the excellent stoic book, Meditations, by the Roman emperor Marcus Aurelius (161-180 AD), started out as a diary and was not meant for publication. It has, however, impacted so many people over the centuries.

#3. You can blog anonymously

It is possible to do blogging completely anonymously. This is an advantage because, on one hand, you want others to benefit from your experiences but on the other hand, you don’t want to experience stigma that may come from sharing some personal information.

Such information could lead to repercussions in school or your workplace or could be embarrassing to your family or friends. If the thought of making your blog public is nerve-racking, there are ways you can blog anonymously and maintain your privacy.

7. You Can Use Blogging to Accelerate Learning and Boost Memory

Higher intelligence is not necessarily something you’re born with or genetically predisposed toward. In fact, most instances of above-the-ordinary intelligences are usually acquired through superior learning techniques- James Morcan, Entrepreneur Quotes

Learning is one of the most important investments you can make in your life. However, for most people, learning is a chore and many only learn what they need to get by.

How would your life change if you could learn faster and remember more?

Learning, especially self-learning, has the potential to radically transform your life. You gain knowledge, experience, and skills that can open all kinds of doors.

However, to be a good learner, you need to learn in a way that is efficient and enjoyable.

One of the legacies of formal education is that you come out feeling dumb and inadequate especially if you do not meet the required grades. Self-learning, however, is enjoyable because it is largely driven by curiosity and passion. This can accelerate the rate at which you learn things.

How does blogging help accelerate learning?

There are many reasons why blogging is great for accelerated learning but a few important reasons are:

#1. Blogging facilitates the application of knowledge

One of the reasons why people stop learning after school is because they do not see how acquiring that knowledge will help them better their lives. With most formal learning in schools, theoretical knowledge is divorced from the practical application of knowledge.

You have probably forgotten 80% of what you learned in school because you do not use the knowledge you gained daily.

Blogging, on the other hand, integrates the application of knowledge. Many people start blogs to find solutions to their problems for example: get out of debt, fix a relationship or find meaning in life.

When you learn intending to apply what you learn to make your life better, not only are you motivated to learn but you also become creative in your learning.

#2. Blogging facilitates immersion

To have a successful blog, you need to have the best content on a particular topic. This forces you to constantly read and research your topic. You may need to:

  • Hang out and ask questions in groups and forums
  • Talk to industry specialists
  • Read books, research papers, other blog posts.
  • Watch YouTube videos and listen to podcasts
  • Experiment and test things yourself

When you are immersed in a niche, you can get expert-level knowledge on a topic within a relatively short period. Through blogging, you can learn and make connections in a way that is not possible with surface learning.

#3. Blogging facilitates learning from others

There are some things that you cannot learn from books or information that is already online. Such knowledge can also be found by interacting with people who are in your industry or niche. Many of them do not have the time to put down their knowledge in a blog post or a book.

The advantage of seeking such people out is that you get unique knowledge that is not available to others. You also get a chance to preserve their knowledge for posterity.

How do you get access to such people? In many cases, they will seek you out. When you blog about a certain topic, people with more experience than you will write back or comment to correct an error or give more context on a topic. You can use this chance to create a relationship with them.

8. Blogging Will Help You Develop Your Capacity for Critical Thinking

Writing is thinking. To write well is to think clearly. That’s why it’s so hard. – David McCullough, Entrepreneur Quotes

If you find that you are constantly making wrong decisions in your life or your business, perhaps it is time that you change how you make your decisions. Developing critical thinking skills can help you with this.

Critical thinking helps you make better decisions by enabling you to process information in an orderly and systematic way.

Why is critical thinking important?

There are many reasons why you should seek to improve your critical thinking skills. Critical thinking helps you to:

  • Become an expert problem solver by learning how to get to the root cause of problems. Solving your problems and those of other people is a critical ingredient for success in life.
  • Become an independent thinker by enabling you to avoid the traps of group-think. You can easily be influenced wrongly or get conned if you outsource your thinking to others. If you don’t trust yourself to make correct decisions, then train yourself on how to make good decisions.
  • Overcome personal biases so that you can make better decisions.
  • Overcome the fear of making decisions because you know that you have a solid framework for making good decisions.

Critical thinking, just like any other skill, gets better the more you practice it. Blogging can help you train your brain to think clearly.

How does blogging help you become a better thinker?

There are many ways that blogging can help you improve on your critical thinking skills but some of the most obvious are:

#1. Blogging helps you to learn how to collect and evaluate data

The ability to collect reliable data is critical to good decision-making. In this age of fake information and information overload, being able to quickly find data but also discriminate useful data from fluff can give you an edge over many people.

Wrong information is the foundation of wrong decision-making.

#2. Blogging helps you to organize and digest your thoughts and ideas

Ideas are plenty but not everyone can take those ideas and use them to create a better life for themselves and others.  Thoughts and ideas tend to be fleeting, jumbled up, and contradictory. To make good use of these ideas, you need to capture, organize and think deeply about them.

Blogging forces you to untangle diverse and contradictory ideas and helps you fit them within an existing framework. People make better sense of new ideas if they are nested within what they already know.

#3. Blogging can help you overcome your biases

Overcoming biases is critical to good decision-making because biases will lead you to discount useful information that does not fit into your narrative. Discounting valuable, helpful, and factual information in decision-making is just as bad as having the wrong information.

Blogging can help you look at issues from all sides of the argument and it trains you on how to play the devil’s advocate. Blogging also facilitates instant feedback through comments or email thus enabling you to benefit from a diverse range of views.

9. Blogging Will Help You Unlock Your Creative Powers

The creative adult is the child who has survived. – Julian F. FleronEntrepreneur Quotes

Creativity plays an important role in our well-being and our ability to have an impact on the world.

Why is creativity important?

Creativity has some pretty life-changing benefits including:

  • It enables you to come up with innovative solutions to problems.  When you think creatively, you can make connections between different ideas and ways of thinking. This enables you to take advantage of opportunities that others are unable to see.
  • It will keep you engaged in your work.  Engaging in creative activities puts you into a state of flow. This is a meditative state where you are so engaged in your activity that time passes very quickly. This can help you boost your level of happiness.
  • It will help you come up with original work in art, music, or writing. You can make a good living by selling your creative works. If you are perennially broke, discover how to develop a creative activity and make money from it.

Are you a creative person? The surprising truth

We tend to think of creativity as something fixed at birth. You are either born with it or not. But everyone is born with some level of creativity -you just have to look at young kids at play.

In 1968, George Land and Beth Jarman conducted a research study to test the creativity of 1,600 children ranging in ages from three to five years old. They found that 98% of them had genius-level creativity. When he re-tested the children at 15 years, only 12% had genius-level creativity. When the same test was administered to adults, only 2% had genius-level creativity.

What this research suggests is that we are born with high levels of creativity but lose it over time. As we grow older as we mold ourselves to fit in with others and avoid doing things that make us seem different. As a result, we don’t get a chance to exercise our creativity.

But we can regain our creativity and develop it even further. And blogging can help with this.

How can blogging help you to become more creative?

Blogging can help you unlock your inner genius in the following ways.

#1. Blogging enables you to express different creative styles.

Blogging allows you to express your creativity in different ways to add value to other people’s lives.

The activities associated with blogging such as writing, graphic design, web design, photo-editing, or coding tap into different creative centers of the brain, enabling you to engage different thought processes.

#2. Blogging facilitates the capture and storage of ideas

How many brilliant ideas have you forgotten over the years? How successful could you be if you could harness all of them?

So many great ideas are lost because people wrongly trust their ability to remember them. The best use of your brain is to use it as a tool for processing information rather than a tool for storing information.

If you blog, you are motivated to capture all the great ideas in your field so that you find material to use in your blog.

#3. Blogging facilitates cross-pollination of ideas

Blogging will help you tap great ideas from other people. When you blog, you become like a magnet for people who are interested in the topics you are blogging about. These people can be a great source of ideas. When you combine your ideas and theirs, you come up with even better ideas.

Often, the most creative people are those who ‘steal’ ideas from others and improve on them.

10. Blogging Will Make You a Better Communicator

Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life. Brian TracyEntrepreneur Quotes

We are living in a time where it is becoming increasingly difficult to stand out and be heard. Learning how to communicate is fast becoming a super-power that you can use to set yourself apart.

Why is becoming a good communicator important?

  • It can make you seem smarter than you really are. Many people seem smart simply because they can articulate their views clearly. If you feel that you are not as smart as others, you can give yourself an edge by training yourself to become a better communicator.
  • It will help you to influence others. People need to be persuaded into greatness. If you can be the one to guide them on their journey to achieving their dreams, you can open many opportunities for yourself as well.
  • It will help you open doors in your professional and personal life. People are in great need of people who can persuade and influence others.

If you are not born with a natural talent for communication, the good news is that it can be learned just like any other skill.

Writing is the foundation of good communication

When you think about it, all good communication begins with good writing. The greatest speeches in history, the most engaging TV shows and movies, and the top hit songs were all first written down. Learning how to write well can train you to think better and talk better.

How does blogging make you a better communicator?

If good writing is the foundation of good communication, regular blogging allows you to practice writing. But blogging does much more than teach you how to write.

#1. It teaches you how to attract attention

Blogging teaches you how to attract attention through crafting attention-grabbing headlines. The headline will determine whether people will read your blog post. In fact, 59% of people share headlines without reading the content (Blogging Statistics). If you can grab people’s attention, you have a chance of getting heard.

#2. It teaches you how to be persuasive

To blog is to sell. You are either selling your ideas and causes that are dear to you or you are selling products and services. If you want to be a successful blogger, you have to become good at persuasion.

Blogging will teach you how to use various powerful persuasive techniques such as:

  • Storytelling
  • Social proof
  • Appeals to emotion

#3. It teaches you how to present your information clearly

To be a good blogger, you have to keep practicing how to present information in a clear and engaging way. If you don’t do this, many of your visitors will leave your site without reading your content, even if you have valuable information.

Blogging will teach you various tricks to present your information clearly such as:

  • Formatting your work to enable easy scanning of your writing.
  • Using a writing style that most people find easy to understand.
  • Using correct grammar.

11. Blogging Will Help You Acquire Crucial Life Skills

What you get by reaching your goals is not nearly as important as what you become by reaching them. – Zig ZiglarEntrepreneur Quotes

One of the best ways to find out who you are is to undertake a challenging goal. It takes a storm to reveal our real strengths and weaknesses.

Your level of strength depends on whether you consistently take action to strengthen yourself. If you want a strong body, you have to consistently hit the gym. If you want a strong spirit, you need to consistently undertake challenges.

Not taught at school

Entrepreneurship is a school of hard knocks and the lessons it teaches can only be found by getting in the game. Making money through blogging, like most other entrepreneurial activities, is a challenging task.

However, compared to other entrepreneurship opportunities, blogging is one of the most beginner-friendly ways to get into entrepreneurship. Much like training wheels, it can help ease you into the challenging world of entrepreneurship.

The most important life skills you get from blogging

The great thing about attempting to make money through blogging is that you not only sow the seeds of long-term wealth but you also sow the seed of a strong resilient spirit. You become a different person because of the life skills you pick up. Some of the most important life skills you get are:

#1. Learning to be consistent and self-disciplined

Consistency is probably one of the important indicators of whether a blog will be successful or not.

To earn good money from blogging, you need a critical mass of content but this requires that you have the self-discipline to sit down and write every day, especially on those days when you don’t feel inspired to write.

Blogging every day is like exercising every day. It requires commitment. The more you blog, the better you get at finding strategies to motivate yourself to keep writing.

#2. Learn delayed gratification

The Stanford marshmallow experiment conducted in the 1960s showed that people who were able to delay gratification as children become successful as adults. But delayed gratification is a learnable skill [9].

It can take a while before you start seeing results from blogging and during this time, you need to put in the work hoping that you will reap the rewards of your effort in the future.  You need to be willing to forgo gratification now so that you can have a greater reward in the future, even in the face of uncertainty.

#3. Learning how to fail

The failure rate in blogging can be quite high and the people who manage to create successful blogs have had to push through failure. The path to success is through failure so it is important to learn how to fail. Some of the lessons you can learn from failure in blogging are:

  • How to plan ahead because success is not guaranteed. You need to know what you are going to do when you fail.
  • How to pivot. When you get into blogging, you learn so many other interesting paths that you can take. What you start with is not what you will end with.

Check out my article on dealing with failure in blogging for more on this topic.

12. Blogging Can Help You Meet Like-Minded People

In the face of a true friend, a man sees as it were, a second self. – CiceroEntrepreneur Quotes

Finding friends who understand and appreciate you can be difficult especially if you are not interested in mainstream interests and hobbies. You may feel like you don’t fit in and this can lead to feelings of isolation.

Why you have no friends

Friendships, whether personal or professional, are important for success and happiness in life. When you have no friends, it could be because:

  • You are surrounded by people who don’t  share your values making it difficult for them to understand you
  • You are surrounded by people who don’t share your interests and passions
  • You are in a small town where the probability of meeting someone like you is difficult

Why blogging is great for making friends

Blogging has several advantages when it comes to meeting and making friends. With blogging;

#1. You increase the probability of meeting someone with similar interests

There are several reasons why blogging can increase the chances of meeting someone similar to you.

  • Since you get readers from all over the world, you increase the probability of meeting people who share similar interests to you. A blog widens the net, so to speak.
  • When you share ideas online, you are more likely to be yourself and say what you truly think and feel. This increases the possibility of meeting people who share your thoughts.

#2. It is easier to approach people and get approached

Meeting people online has several advantages, for example:

  • It takes the awkwardness out of those first encounters since rejection online, for many people, may not be as hurtful as in person.
  • You can control the level of engagement. For example, you can start by sending each other emails and if you click, you can progress to Skype or zoom calls and then finally face-to-face meetings. Throughout this process, you can weed out people who would not fit in your life, and by the time you meet, you can be comfortable in each other’s company.

#3. You benefit from the halo effect

If you offer helpful and valuable content through your blog, people are more likely to view you in a positive light. You don’t have to work too hard to sell yourself. This can be an advantage in several ways:

  • When you make contact with people who have interacted with your work, they are more likely to be amiable and helpful.
  • People are more likely to recommend you to other people they know because they can gauge what kind of person you are from what you write.

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13. Blogging Can Help You Achieve Your Goals

You do not rise to the level of your goals. You fall to the level of your systems. – James ClearEntrepreneur Quotes

Being able to set and achieve your goals is critical to your success in life. However, it can be quite difficult to stick to your goals for various reasons.

Blogging can be quite effective in helping you stick to your goals and many bloggers have harnessed the power of blogging to do so.

A good example is Michelle Schroeder-Gardner of Making Sense of Cents. She initially started her blog in 2012 to document her progress in paying off $38,000 in student loan debt. Five years after starting her blog, she was making over $139,000 a month from her blog [10]. (Check blogger income reports for more)

So, if you are having trouble sticking to your goals, choose one goal (such as paying off debt, losing weight, starting a business, or exercising) and start a blog about it.

Why is blogging a great tool for helping you achieve your goals?

The reason why blogging is so effective at helping you achieve your goals is that it helps you set systems and environments that will support the achievement of your goals. For example:

#1. It helps you to track your progress and document your journey

One of the reasons why people quit their goals is because they do not look back to see how much progress they have made. Progress, no matter how small, can be quite motivating. There are also several other things you can document such as:

  • Challenges and problems encountered
  • What worked and what didn’t work
  • Major lessons learned

Documenting these will increase your chances of success because you can learn from your mistakes.

#2.  It provides positive peer pressure through accountability partners

One of the most powerful methods to ensure that you follow through with your goals is to find accountability partners. This strategy leverages the power of positive peer pressure to motivate you to stick to your goals.

If you don’t have access to accountability partners, you can use blogging to find them. When you provide regular progress reports in your blog, people naturally get invested in your journey.

This can provide that extra pressure to keep making progress on your goals because you don’t want to let your audience down.

#3. You can build a community of people with the same goals

If you want to go fast, go alone; if you want to go far, go together– African ProverbEntrepreneur Quotes

When other people look at your journey and see the challenges as well as the successes, they may get inspired to start a journey of their own.

This can help you build a community of people pursuing the same goals. This can be very helpful in motivating you and others to stick to goals.

#4. You can tap into the wisdom of experts

A blog can help you connect to people who are either experts or people who have successfully overcome the same challenges you are trying to overcome. You can tap into their knowledge and skills to ensure that you are successful in your quest.

Many of the people who identify with your journey will be glad to offer their advice for free. Others would have charged you hundreds if not thousands of dollars for this advice.

Final Thoughts

There is still time to take control of your life and point it in the right direction. Hopefully starting a blog can give you an additional tool in your arsenal that you can use to craft a strategy that you can use to get unstuck.

Investing your personal development is one of the most important things you can do for yourself. The journey of self-transformation is not easy but the rewards are huge.

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The Future of Blogging: 10 Internet Trends That Will Shape the Blogging Industry

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The Future of Blogging: 10 Internet Trends That Will Shape the Blogging Industry

The blogging world has changed considerably in the last couple of years. The techniques that worked 10 or even 5 years ago may not work today and the techniques that work today may not work tomorrow.

Where is blogging headed and what challenges and opportunities lie ahead?

In this article, I will examine the major internet trends that are driving changes in the blogging industry. I will also look at how to navigate the challenges that these changes bring.

What changes are on the horizon?

There are several crucial shifts that are happening in the blogging industry (and content marketing in general). You can see these changes when you study internet trends reports (such as the Mary Meeker reports [1]).

  • Changes in the internet landscape due to faster speeds, cheaper internet and higher penetration rates.
  • Changes in the way people consume content especially with the move towards videos and social media content.
  • Increasing concerns about privacy leading to use of ad blockers and concerns about tracking cookies.
  • Changes in the Google algorithm as it attempts to ensure that the best content ranks on the first page of the search results.
  • The rise of AI content. Chat GTP and other AI content creators will impact how bloggers write content.
  • These changes have been the main drivers of many of the trends that I will examine and they will dictate how we blog in the future.If you are a blogger, content marketer or small business owner, you need to be aware of these changes and take appropriate action to prepare and adapt to these changes.

    Let us examine, in detail, the trends that are shaping the blogging and content marketing) industries.

    1. The Significant Increase in the Number of Blogs and Websites

    Competition in the online space has become fierce.

    As of 2021, there were 1.19 billion websites online. Over the last 5 years, the number of active websites has increased by about 9% [2] (Blogging Statistics).

    The number of blogs and websites will continue to increase in the future. The COVID-19 pandemic for example, forced many people to take their businesses online in a bid to survive.

    Is it too late to get into blogging?

    With all the competition in blogging, does it make any sense to start a blog today?

    There actually many reasons why blogging is still a great opportunity even with the high competition. For example:

    • Many people who start blogs will not take it seriously. For example, of the 1.2 billion websites online, only 22% (263 million) were active [2] (Blogging Statistics).
    • Most of the people starting websites have no clue on how to leverage them correctly, so if you are willing to work hard and learn, you can overcome most of your potential competitors.
    • Many bloggers give up before they make it. If you are willing to grind through the initial challenges, chances of success are quite high.
    • There are still many niches with low competition which are wide open for exploitation.

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    I have gone into greater detail on why blogging is still one of the best opportunities in my article: Is blogging dead?

    If you have not yet started your blog and you are not sure how to go about it, check out my beginner-friendly article below. It will take you step-by-step through the process of starting a blog and help you avoid the common mistakes most beginners make.

    How do you stand out and thrive in a competitive blogging environment?

    If you wish to do well in a competitive blogging environment you need to adapt your blogging strategies to account for this increased competition. There are a couple of strategies you can use to do this including:

    #1. Conducting proper keyword research before writing a post

    If you have a new blog with low domain authority, you should consider avoiding competitive topics and keywords at the beginning.

    Competitive keywords will take you longer to rank and you will have to work extra hard to beat the big brands that have massive budgets for content creation and SEO.

    You can find topics and keywords that have low competition using a keyword tool like Semrush (expensive) or Keysearch (affordable).

    Keyword tools will give you the estimated number of people searching for that keyword and the difficulty of ranking for that keyword.

    As your blog becomes more authoritative and you gain skills in blogging, you can start targeting more competitive topics and keywords.

    #2. Building an email list

    It is becoming harder to get traffic from sources like Google and you need to make the most use of the little traffic you get. An email list will help you do this because:

    • You can capture departing visitors. About 68% of visitors to your blog will leave and may never return (Blogging Statistics). By signing them up into an email list, you can start building a relationship with them and keep them coming back to your content.
    • You can protect yourself against Google algorithm updates. A Google algorithm update can wipe out your web traffic. If you have a list, you can survive by marketing to people in your list as you rebuild.

    Building an email list is not complicated. You can use a service like Systeme.io (which is free for beginners) or Convertkit (which has powerful features for pros).

    #3. Creating content in your local language.

    The majority of blogs (61%) are still in English yet only 26% of the world’s population use English (Blogging Statistics).

    If you blog in English, you will be competing against some of the biggest brands and some of the best SEO experts in a particular niche.

    You can sidestep this competition and gain a competitive advantage by blogging in your local language. For example, in 2021, India had 540 million internet users yet only 0.1% of blogs in the world were in Hindi (Blogging Statistics).

    You can also opt to have your website translated into different languages. A service like Weglot uses A.I technology to automatically translate your blog into multiple languages.

    The big drawback in blogging in your local language is that you may find it difficult to get into some premium ad networks and some affiliate programs that specifically target an English speaking audience.

    However, with a bit of creativity, you can find ways to monetize your audience.

    2. The Increase in Information Overload and Information Pollution

    There is a mind-boggling amount of content being created online every day. In 2010, former Google CEO, Erich Schmidt revealed that every two days, we create as much information as has been created since the dawn of civilization [3].

    In 2021, on just one blogging platform (WordPress.com), there were about 87 million blog posts created every month (Blogging Statistics). That is over 2.9 million blog posts a day.

    Unfortunately, this explosion in content creation has led to information pollution where useful information is contaminated with inaccurate, irrelevant, out-of date, and redundant information.

    This makes it difficult for people to extract useful information that they need to make appropriate decisions. To deal with information overload and pollution, people have developed various strategies to find the information they need.

    For example, 73 % of blog readers skim through the content. On average, 55% of visitors spend less than 15 seconds on a post (Blogging Statistics).

    Strategies to get people to read your blog content

    The information we put online will continue to increase exponentially in coming years. This means that bloggers will find it difficult to attract and keep hold of an audience.

    You can get people to read your content by:

    #1. Creating content that is easy to skim through

    When people come to your blog post, they don’t want to be met with a wall of text. You should optimize your posts to enable your reader to easily find sections that are most important for them.

    Use the following strategies to optimize your posts for skimming.

    • Use of headings and sub-headings.
    • Use images (photos, infographics or design art).
    • Use tables, charts and graphs.

    You can use a graphic tool like Visme to easily create beautiful infographics, charts, and graphs.

    #2. Increasing the readability of your blog posts

    Your blog posts should be easy to read, especially if you are targeting beginners or the general public.

    Aim to have a readability score of 60 or higher for your posts. Your post should be easy to read for most people with at least an eighth-grade education (that is, the average 13- year old).

    You can improve the readability of your post by:

    • Using correct grammar and punctuation.
    • Using active voice instead passive voice.
    • Having the correct sentence length.

    You can use a tool like Grammarly to check the readability score of your posts as well as fix grammar and punctuation issues.

    #3. Improving the user experience for your visitors

    To keep people on your site for a long time, you need to ensure that they can interact with your content without annoying distractions or frustrating experiences.

    There are certain steps you can take to ensure that your visitors have a good user experience. For example:

    • Ensure that your site looks good on mobile. Many people (Roughly 55%) access the internet on their mobile phones (Blogging Statistics). To improve the mobile experience, use a mobile-friendly and fast-loading WordPress theme like Kadence Theme.
    • Ensure your site loads fast especially on mobile. Check your speed on mobile using the Google page insights. If your blog loads slowly, speed it up using a speed optimization plugin like WP Rocket.
    • Ensure that Ads and pop-ups do not interfere with the browsing experience. Minimize ads and pop ups on your site. If you need to monetize through ads, consider using a premium ad network like Ezoic which has speed optimization technologies (it pays better too).

    3. The Increase in Zero-Click Searches on Google

    A zero-click or no-click search is a search that does not result in a click to any of the search results displayed in the Search Engine Results Pages (SERPs).

    For example, if you search for a term like ‘Convert pounds to kg’, you get Google’s own convertor at the top of the page.

    According to a study conducted by Sparktoro and Similarweb in 2020, 64.8% of Google searches resulted in a zero-click. This was an increase from 43.9% in 2016. Zero-click searches were higher on mobile (77.2%) compared to searches done on desktop (50.8%) [4](Blogging Statistics)

    Google also sent about 6% of search traffic to Google owned sites (YouTube, Google Maps, Google Store etc.)[4].

    Impacts of zero-click searches

    Enhanced search results are great for user experience, but they are also great for Google because they keep users longer on the SERPs. The longer users stay on the SERPs, the more ads can be served to them.

    For bloggers and content marketers, zero-click searches can be a problem because a searcher has no motivation to click and read the pages ranking in the results page if:

    • Their questions are adequately answered directly on the results page.
    • The above-the-fold section of SERPs are dominated by Google properties (such as YouTube videos).

    How to leverage zero-click searches to get visitors from Google

    There are several tactics you as a blogger can use to take advantage of these zero-click searches to drive traffic to your blog or website.

    #1. Avoid wasting time answering questions that Google can easily answer

    There is no need to create content answering questions that Google can easily answer using their AI. Examples of such queries include:

    • Time in New York.
    • Convert cm to inches.
    • Calories in milk.

    Most people will be satisfied with the answers that Google provides.

    Where Google cannot answer the question directly using their AI, they will usually take an answer from one of the websites on the search results page and place it in a featured snippet at the top of the page. These snippets will have a link back to your blog.

    Winning the Google snippet is great because it means your blog can leap-frog over all other blogs that rank above it.

    You can win the snippet by providing clear and concise answers to questions that people are looking for.

    #3. Create enticing headlines

    Winning the featured snippet is half the battle.

    You need to get people to click to your post from the search results. If someone is able to get all the information they need from the snippet, what incentive do they have to click to your blog or website?

    You have to have great headlines that promise more relevant information. This requires that you clearly understand the searchers’ intent and present the benefits clearly in the title.

    # 4. Create content on Google properties

    You need to start creating content on Google properties like YouTube and Google maps.

    As more YouTube videos and map results start popping up on the search results, you want your video or map to be among them.

    4. The Growth of Video Content

    It almost seems like video is taking over the world. Video platforms such as YouTube and Tiktok are on fire right now, attracting content creators and users.

    Is video the future of content marketing?

    For a long time, written content in websites and blogs have been the major driver of content marketing but video is now touted by many as the new king of content marketing.

    As a blogger or content marketer, you cannot afford to ignore having video content as part of your content mix.

    Video is going to keep increasing in popularity because of the following reasons.

    • Increased use of smartphones. Almost 50% of all people in the world now own a smartphone and this means they don’t have to use a laptop to watch videos on the internet.
    • Fast internet speeds. The global average internet speeds are now 48.4 Mbps (Download on mobile) and 98.7 Mbps (Download on fixed broadband)
    • Cheaper mobile internet. The global cost of mobile internet has fallen to $4.07 USD for 1GB of data
    • Changes in SERPs. Google is pushing YouTube videos to the top of the search results especially for some keywords. For example, in the US, 23.6% of mobile searches contain a video in the SERPs.

    Check my article on blogging statistics for more statistics on video

    Benefits of video in content marketing

    Video can have a powerful effect on content marketing. According to a 2021 report by Wyzowl, many businesses had positive results from adding videos to their websites. [5] For example:

    • 86% of businesses saw increased traffic to their websites.
    • 78% of businesses had more sales.
    • 94% of businesses found that their users understood their products or services better.

    How to leverage the power of video to enhance your blogging

    You can incorporate video into your blogging by:

    #1. Creating videos for snackable content

    Sometimes people want engaging content that they can quickly consume without too much effort.

    Short-form videos seem to do especially well with younger audiences. If you want to target this audience, consider creating short videos for Tiktok, YouTube (YouTube Shorts), or Instagram (Instagram Reels).

    You can then use these videos to direct visitors back to your blog.

    #2. Creating videos for content that requires visual input

    Some content are better served as a video rather than a blog post. Or a video can be used to supplement a blog post. Such content include:

    • Content in highly visual niches such as travel, food or fashion.
    • Product reviews.
    • How to videos,  for example, how to pitch a tent, how to fix a flat tire.

    #3. Create videos for content for products or services that are hard to convert

    If you want to sell high ticket products or services, video is a great way to increase conversions.

    Videos have a higher trust factor than a general blog because your potential customers can see you and judge your personality.

    5. The Rise of Artificial Intelligence (AI) Generated Content

    In 2020, a college student at University of California, Berkeley, Liam Porr, created an entire blog using GPT-3, a natural language processing A.I from Open A.I. The blog got 26,000 visitors within two weeks and one of its A.I articles even made it to the number one spot on Hacker News [6].

    The success of the blog goes to show just how good AI has become at creating convincing content.

    But will AI take over blogging?

    Language processing A.Is like GPT-3 and its future iterations will soon be capable of writing content that will fool most if not all humans. But will they replace human writers?

    At the moment, A.I writers cannot replace a good creative writer and it will probably take time before A.I can match a good writer. They can however replace cheap low quality writers. They will also be important where relatively decent articles are required quickly.

    Over time, A.I will probably take over much of the mundane tasks related to blogging (such as writing first drafts, inserting SEO keywords, or crafting headlines).

    Many reputable media outlets such as Washington Post and The New York Times already use AI to create content. The Press Association, for example, uses AI software that can write over 30,000 articles in a month [7].

    How to avoid being outcompeted by AI in blogging

    As the capabilities of A.I writers continue to grow, it is important to figure out ways you can leverage the power of A.I. without being completely replaced by them. Here are some ideas.

    #1. Make use of A.I content creation tools where it makes sense

    There are now several tools on the market that leverage GPT-3 to create articles. One of the more popular ones is Jasper.ai.

    Although these tools cannot, at the moment, completely replace a human writer, it is amazing to see what these tools are capable of doing. You can take advantage of these A.I tools to:

    • Overcome writer’s block. AI tools can quickly come up with a decent first draft that you can then fine-tune.
    • Come up with great headlines. A.I tools use copywriting frameworks to generate headlines that have been proven to convert in the past.
    • Help you write in English if it is not your first language. You can come up with a fairly decent article using these A.I tools especially when you pair it with an A.I editor like Grammarly.
    • Replace low quality writers. A good A.I writer can now write better quality content than cheap low quality writers. If you regularly hire cheap writers, do a head-to-head test of an A.I writer like Jasper.ai versus your writers before making a decision.

    #2. Leverage creativity to solve people’s problems

    It will take time before A.I tools can mimic the creativity of human beings.

    At the moment, A.I tools don’t seem to be capable of coming up with original solutions to problems but this may change in the future.

    If you can use your creativity to help solve people’s problems or connect them to products or services that can solve their problems, you can gain a loyal following.

    There is a danger of proliferation of generic A.I. content spam and the best way to counter this is to infuse your writing with originality and creativity.

    #3. Make use of storytelling to powerfully impact people

    Storytelling is a powerful tool for driving home a message. Although A.I tools can write stories, they are still not match for what a human can do.

    You can get stories from:

    • Personal experience. For example, if you have battled cancer and overcome it, your story can be a powerful inspiration to others.
    • Other people’s experiences. If you don’t have first-hand experience in something, you can interview other people who have gone through the experience and share their stories.

    Storytelling is a powerful skill if harnessed correctly. Stories bypass people’s logical brain and access their emotional core. However, writing good stories takes time and practice.

    You should check out writing classes on MasterClass to learn how to write from successful storytellers like James Patterson, Margaret AtwoodNeil Gaiman and Dan Brown.


     

    For more on writing well, check out my collection of over 170 quotes by famous writers. These quotes are packed with tips and advice that you will need to become a powerful writer.

    6. The Rise of Voice Searches

    The popularity of smartphone assistants and smart speakers has exploded over the last couple of years. This trend is likely to increase as A.I powered personal assistants like Siri, Alexa or Google Assistant become more advanced.

    According to Google, 27% of people worldwide were using voice search on mobile in 2018. According to eMarketer, 118 million people in the US (39.4% of US internet users) used a voice assistant at least monthly in 2019 (Blogging Statistics).

    This presents a shift in the way people search for and consume information. If you are not optimizing for voice search, this may impact your blog’s ability to keep generating traffic in future.

    How to take advantage of the shift to voice searches

    There are several ways you can optimize your site to take advantage of this shift to voice searches including:

    #1. Optimizing for phrases rather than keywords

    When people do voice searches, they are more likely to ask questions or use phrases rather than keywords.

    For example, when using voice search, one may ask ‘How old is Jeff Bezos?’ When doing the same search by typing on a keyboard, someone is likely to use a shortcut like ‘Jeff Bezos age’.

    When doing your keyword research, it is important therefore to target conversational long-tail keywords.

    #2. Optimizing your site for local searches

    If you are a business, you need to optimize your site for local searches.

    According to a survey by Bright Local in 2018, 58% of consumers had used voice search to find local business information such as phone numbers, addresses, directions and opening hours (Blogging Statistics).

    You can optimize your blog or website for local searches by claiming your Google My Business listing and by ensuring that your contact and location details are easy to find.

    #3. Optimizing your site for mobile phones

    The increase in smartphone use has contributed to the increased adoption of voice searches.

    According to a survey by Adobe in 2019, 47% of consumers used voice assistants on their smartphones while a further 7% used it on their tablets [8] (Blogging Statistics).

    It is important to give the best user experience on mobile. You can do this by ensuring that your site is mobile-friendly and loads quickly by using a responsive, light-weight theme like Kadence.

    7. The Rising Popularity of Ad Blockers

    Advertising has long been a reliable way for site owners to earn a reliable income online. However, the rising popularity of ad blockers threatens this method of monetizing a blog.

    About 27% of US internet users use an ad blocker. Worldwide 257M desktop users use ad blockers. This number is even higher for mobile users at 586M (Blogging Statistics).

    The situation is likely to get worse as some browsers now implement ad blocking by default and others offer support for third party ad blocking tools.

    The use of ad blockers is estimated to cost the digital advertising industry in the US almost 12 billion and 78 billion globally every year (Blogging Statistics). This loss of revenues trickles down to bloggers who rely primarily on ads for monetization.

    How to overcome the effects of Ad blockers on your blog’s ad revenue

    How can you future proof your blogging against loss of income due to increasing use of ad blockers?

    #1. Diversify income sources

    A long term solution is to diversify how you make money from your blog.

    Although ads are an easy way to monetize a site, they are not necessarily the best way. They provide a bad user experience and may chase away some of your visitors.

    Ads also tend to one of the least profitable ways to monetize your blog unless you are using premium ad networks. There are much better ways to monetize your blog such as affiliate marketing, selling your own products and services or offering subscription services.

    #2. Ask to be whitelisted

    You can ask your visitors to disable their ad blockers when visiting your site or add your blog to a whitelist. When a visitor whitelists your site, the ad blocker will allow ads from your site.

    A lot of the big news networks that depend on ad revenue regularly use this method.

    You can use an ad management plugin like Adsanity to detect ad blocking activity and display messages asking visitors to disable their ad blocker (see their pro add-ons).

    If the visitor is unwilling to disable their ad blocker, the ad detector may also prompt the visitor to:

    • Pay for an ad free experience on your site. This can bring in some additional revenue for your site.
    • Sign up to an email list before they can access your site. This can be a great way of building your email list.

    #3. Explore other advertising models

    You can explore other ways of serving ads such as native ads which fit naturally into the content in which they are placed so that they look like part of the content.

    You can approach local businesses and develop partnerships where they pay you in exchange for inserting their banners on your site. An ad management plugin like Adsanity can help you to insert and manage these ads.

    You can also work with premium ad network providers like Ezoic, Mediavine or Ad Thrive. They can advise on the best way of dealing with ad blockers.

    8. The Increasing Prioritization of Brands in the Search Results

    In his 2016 article, Glen Allsopp demonstrated how 16 companies dominated Google’s search results especially for competitive and lucrative keywords such as ‘best antivirus’, ‘best dishwasher’ and ‘ground beef recipes’ [9].

    If you repeat the same keyword searches today, you will find that the same big brands still dominate.

    Many big brands, including top media houses, have realized that they can make good money from affiliate marketing. In the lucrative niches, they are now targeting long-tail keywords that small bloggers used to rank for.

    Why are brands dominating Google’s SERPs?

    These big brands dominate Google rankings, not because they necessarily have the best content but because they are able to effectively leverage all their advantages. For example:

    • They are trusted. Big brands, media houses, celebrities have an edge over small bloggers because they are seen as trusted sources of information. In Google’s eyes, they have more to lose by peddling misinformation.
    • They have the resources to hire experts in particular niches to do the writing (especially in YMYL niches).
    • They are good at getting backlinks. Google still puts a lot of emphasis on backlinks as a measure of authoritativeness and these big brands have the resources and expertise to increase their domain authority.

    Hopefully as the Google algorithm improves, it will be able to identify and rank great content without relying too much on backlinks.

    How to deal with competition from brands in Google rankings

    So, what can you, as a solo blogger, do to survive the stiff competition from the big brands?

    #1. Avoid competitive topics and keywords as a beginner

    If you are a beginner blogger, it is best to avoid going after highly competitive keywords or topics. These keywords tend to be the most lucrative but they can be quite difficult to rank for because they attract big brands.

    Before you write a post, check for the keyword difficulty of a keyword using a keyword tool like Semrush or Keysearch.

    A keyword difficulty score will give you an indication of how competitive that particular keyword is.

    As your skill level grows and your blog gains more authority, you can start to target more competitive keywords.

    #2. Be careful with YMYL topics as a beginner

    YMYL (Your Money or Your Life) topics are topics that can significantly affect people’s quality of life in relation to their health, finances or happiness.

    Topics that may be considered YMYL include those dealing with medical conditions, financial information or legal advice. You can read Google’s evaluators guidelines for more on what they consider YMYL [10].

    For YMYL topics, people generally want the most accurate and reliable information. Google does its best to provide the most reliable information from highly reputable sources such as big news outlets, universities and top medical sites.

    Therefore, as a beginner, it can be difficult to rank for some of these topics.

    #3. Work on building your brand

    To get traffic from Google, especially if you are in the YMYL space, you need to build your brand. You can do this by ensuring that your blog has a high E-A-T score.

    E-A-T is an acronym by Google that stands for Expertise, Authoritativeness and Trustworthiness. You can check Google’s evaluator guidelines [10] for more information on E-A-T.

    Some of the things you can do to have a high E-A-T score include:

    • Writing high quality content with references from reputable sources.
    • Having articles written by experts and authorities in your field, for example, if you have a medical blog, you want to have doctors on your writing team.
    • Having an about page that provides details on why you are qualified to provide advice.

    9. The Decline of the Web’s Importance

    In the last decade, we have seen the impressive growth of the internet but we have also witnessed the decline of the web. Although the two terms are often used interchangeably, they are different.

    Why the web is slowly dying

    The rise in smartphone use has made it more convenient to access the internet through apps rather than through the web (i.e. through webpages or websites).

    When people go to the internet, they are more likely to go to a property owned by Google (Youtube, Gmail, maps) or Facebook (Facebook app, messenger, Instagram or Watsapp).

    According to a report by Sandvine, Google and Facebook properties accounted for 58% of all mobile internet traffic. YouTube alone accounted for 25% of worldwide mobile traffic [11] (Blogging Statistics).

    Why should this worry you as a blogger?

    The free and open internet could end up being replaced by an internet that is controlled by a few major tech companies. This can have several consequences:

    • Exclusivity and fragmentation. Access to information could be fragmented as you have to sign up to a platform to access the information in it.
    • Pay to play. Getting traffic from these platforms is going to be increasingly difficult unless you pay.
    • Censorship. Censorship online will become more common as companies will have the power to kick you out of their platforms.

    How do you survive in an era of a gated internet?

    As a content creator, there are a couple of things you can do to ensure that you survive or even thrive in this era of a gated internet.

    #1. Use these platforms strategically

    You need to be on platforms like Facebook, YouTube, Pintrest or Tiktok. These platforms are great for building an audience and engaging with them.

    However, you have to realize that you do not own the audience in these platforms. You could get shut down any time. You are also always at the mercy of these platforms’ algorithms, policy changes, restrictions and demonetization.

    Building your entire business on a platform you do not control is risky.

    To protect yourself and your business, use traffic from these sites to drive visitors to your website or blog (preferably a WordPress blog) and sign them up to your email list. These are assets you own and control.

    If you don’t have a WordPress blog, check out my article on how to start a blog on WordPress.

    #2. Create content that can be shared on such platforms

    You can create engaging content that can exploit the specific strengths of these platforms.

    You do not need to be on all the platforms as that would take too much time and effort.

    You need to target platforms that are suitable for your niche. For example, if you are a food or a travel blogger, you can do well in visual platforms like YouTube, Pintrest or Instagram.

    You should also have a social sharing plugin (like Social Snap) that will automate the sharing of your content to social media platforms. This will help you avoid wasting time on social media.

    #3. Pay to play

    It will keep getting increasingly difficult to drive organic traffic from many of these social media platforms, especially if you are a business.

    These platforms have realized that they can profit by limiting organic reach. This forces businesses to pay for access to their audience.

    If you need to increase your reach on these platforms, you will need to learn how advertise in a way that will bring you the best return on your investment. As advertising costs increase, this is going to be a skill that can make or break your business.

    10. The Increasing Regulation of the Internet

    Over the last couple of years, there have been increased attempts to regulate the big tech giants such as Google and Facebook.

    Such efforts accelerated after the 2016 US elections, amid allegations that some of the platforms were used to spread misinformation that may have influenced outcome of the elections.

    Laws targeting these big tech companies tend to filter down to individual bloggers, small businesses running websites and small e-commerce stores.

    Impact of internet regulation on small content creators and businesses

    Laws regulating activities on the internet are nothing new and many are necessary for the protection of the general public. However, over-enthusiastic law-making may stifle innovation, growth and diversity of thought on the internet.

    Small content creators, start-ups and businesses are likely to be hit hard should this happen. As a blogger or content creator, you may have to:

    • Censor your thoughts and opinions.
    • Incur heavy fines for violating an obscure law.
    • Jump through several bureaucratic hoops to operate.
    • Fight frivolous lawsuits.

    How to deal with increasing online regulation

    Given that these laws are likely to become numerous and more punitive in future, you need to keep abreast of what is happening regarding online regulation. You need to:

    #1. Understand and keep the privacy laws

    Privacy laws seek to protect against misuse of people’s personal information.

    As a blogger, many of your activities will require collecting people’s personal information. These activities include signing up people to an email list, installing Google analytics or signing up to an affiliate program that uses cookies to track referrals.

    There are many privacy laws all over the world. Some of the more common privacy laws include:

    • General Data Protection Regulation (GDPR)- EU [12]
    • CAN-SPAM Act [13]
    • Children’s Online Privacy Protection Act (COPPA)- US [14]

    Ensure you have a privacy policy page explaining how the data you collect is used. You also need get consent from your visitor to collect their data. You can do this with a popup plugin.

    Copyright law protects the intellectual property rights of individuals. These include written works, images, music and software among many others.

    The two most common ways that you, as a blogger, can find yourself breaking the copyright law are:

    • Using copyrighted images. To safely use images, seek permission from the owner, use images that are marked as creative commons, or buy from licenced stock image vendors.
    • Plagiarizing blog content. Do not copy content from other people’s websites. Run outsourced content through a plagiarism checker like Grammarly to confirm that your writers have not copied someone else’s work.

    #3. Understand and keep the advertising and endorsement laws

    Advertising and endorsement laws such as the FTC Act chapter 5 in the US [15], seek to protect consumers against deceptive practices in commerce.

    As a blogger, you should not mislead your readers or customers regarding products or services you promote.

    You can comply with the FTC act by:

    • Disclosing that you may receive a commission when promoting affiliate products.
    • Indicating that a post is sponsored if you are writing a sponsored post.

    The FTC has a user-friendly guide [15], on how you can conduct your blogging without breaking deceptive advertising laws.

    Final Thoughts

    While it may seem like it is getting harder to be a small blogger, if you do things the right way, you will not only survive but thrive.

    However, you cannot keep blogging like you did in the past. You have to be ready to adapt to any changes that occur. This requires that you keep learning about the best blogging strategies.

    The future of blogging is going to get brighter but only for those who are willing to take advantage of the opportunities.

    In my article ‘Is blogging dead?’ I discuss in detail why this is the right time to be in blogging.

    If you are not sure how to start a blog or feel intimidated by the process, check out my beginner-friendly guide below. It will take you step-by-step through the process of starting a blog

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